Invasion of Privacy Research Paper Example | Topics and Well Written Essays - 2000 words

Invasion of Privacy - Research Paper Example However, it is also notable that the media, being the major tool for information broadcasting, is protected through the freedom of speech, which can be used to challenge and defend its mandate to avail information to the public. On the other hand, it is possible to find that the media may not disclose information such as names of the subject of discussion if there are no hard facts to prove the statements but the reader or listener can easily tell who the person being discussed is (Cate, 2000). In such a context, it becomes difficult for a person to press charges against the media for character damaging or defamation. This paper is a critical evaluation of the right to privacy. The Right to Privacy The right to privacy is fundamental, though not absolute, as it protects human dignity. Apparently, every person has weaknesses, which, if brought out to the public, may influence negatively in shaping public opinion, which may in turn affect the success of such a person either in the soci al or political life (Alderman, 2001). For example, public offices such as the presidency, legislature, and judiciary among others require people of high integrity not withstanding that the office holders are also human beings and are prone to making errors. It therefore goes without saying that the fact that such people are public servants does not mean that the public should have unauthorized access to their private information such as family life, financial information, and medical records among other delicate issues that may relate to them. The European Convention on Human rights through article 8 protects citizens’ family and private life from intrusion by the state or other agencies (Alderman, 2001). Generally, there has not been a definite definition of privacy but it is worth noting that there are four major categories that have been acknowledged across the board. These are for example; information privacy, physical privacy, communication privacy and territorial priva cy (Alderman, 2001). With regard to information privacy, every citizen has the right to withhold any information regarding himself be it personal data, health status, among others. Personal data for example credit card information, bank details should not at any given time be accessed by a second party unless there is a court order demanding the same to be availed in circumstances such as if a person is being investigated for crimes such as corruption, money laundering among other justifying conditions. Most of the constitutions including that of the US indeed do not have specific statutes guaranteeing the right to privacy though most of the privacy issues are covered in other statutes related to human rights. However, it is observable that the US constitution, through the 9th amendment, offer a blank check to the courts enabling them protect human rights that are not included in the constitution (Kennedy, 2003). This means that the courts have the prerogative of ensuring that human dignity is respected and one way of doing so is by protecting their privacy. On the other hand, the government reserves the right to access personal information for the use by its agencies but this must be in accordance with the Privacy Act of 1974.

Network design Essay Example | Topics and Well Written Essays - 1250 words

Network design - Essay Example It has shown excellent performance in providing temporary storage spaces and delivering for the clients, which has resulted in an expansion in the business. A server based network is suggested for the company employing the Windows Small Business Server 2008 to cater for the growing clientele as well as efficient business administration. These aspects include handling of the orders, transportation/delivery schedule management, storage capacity management at the warehouses, allocations of the duty shifts for the operators etc. Warehouses are referred to as WH-A,WH-B and WH-C in this essay. Each is to be provided with twenty Dell PCs and two 28-port managed switches to implement a star-hub topology. A wired LAN is suggested for the server-based network. CISCO is chosen for hardware components. NETWORK DESIGN Allen3 SERVER CONSIDERATIONS Domain Name The first step is to register a unique domain name for the business to host it online.The suggested name is ‘slcorp’ for Ã¢â‚¬Ë œStorage and Logistics Corporation’. The domain name is then hosted onto the web with the help of Windows Small Business Server 2008. Windows Small Business Server 2008 Windows SBS 2008 is selected because it offers a range of necessary servers for the expanding SLC Corp. businesses like file transfer servers, application servers, mail servers, fax servers,database servers,domain servers for WH-A.WH-B and WH-C,web servers etc. Windows SBS 2008 also offers end terminal services to administrator at the HQ so to ensure network data security and restricts accessibility of network data to the administrator only.It also provides space for back-up data in case of any eventuality by using redundancy systems. Server Disk Space A 1 GB disk space is recommended for the SLC Corp main server located at the HQ,Surrey. It will provides space for back-up data in case of any eventuality by using redundancy systems, along with providing the necessary partitioning of the network data from the u ser and application data. NETWORK TOPOLOGY USED The HQ at Surrey is to control and manage operations in the three warehouses WH-A,WH-B and WH-C ,which are at different locations in Greater London. Each warehouse has NETWORK DESIGN Allen4 sub sections namely: Delivery and Storage. Hence 20 PCs are installed in each warehouse;10 per section, to maintain the log and record information about type of goods stored, quantity, time for which they are stored, delivery date, delivery venue, specification of the van and the driving staff, maintenance of the employee accounts, etc. A star-hub topology is to be used within the warehouses employing two 28-port managed switches for each of WH-A,WH-B and WH-C. The CISCO 500 Series 28-port switch is selected to reduce the number of hops to the main server, to enhance the performance of the network, to provide a single interface for all client systems and for a better provision of firewall and DSL/T1 connectivity. Two 28-port switches at each of WH-A /WH-B/ WH-C will be sufficient for a network of 56 ports, out of which 20 ports will be linked up to the 20 installed PCs, leaving the unused ones for future or other applications. A managed type of 28-port switch is used, as it allows the administration the freedom to assign IP addresses for each PC in the warehouse, while automatically performing the function of routing table maintenance, system , overload management, internal /external problem specification ,alarm generation in case of security

Brand Equity And The Market Mix Marketing Essay

Brand Equity And The Market Mix Marketing Essay Introduction Marketers rack their brains to compose the variable ingredients to construct their stunning recipesconceptual frameworks, which are made up of the marketing mix, in an effort to deliver the differentiated products or services that can outshine their competitors. Currently few companies could afford to set aside the marketing mix and audaciously break into the market. Having a birds eye view of those prominent companies evolutionary histories , namely Coca Cola, Nike, Fuji, and Virgin, their iconic brands, one of their success indicators, work hand in hand with creative and effective execution of the marketing mix. The Marketing Mix McCarthy (1960, pp.7-8) first put forward classification of four basic ingredients: product, place, price and promotion. With the progression of time, dimensions of the marketing mix have been nourishing, as ideas of personnel promotions, storage facilities, display and so forth have been presented successively (Lipson and Darling, 1971:p.17; Borden, 1975:pp.72-75). The Four Ps of the marketing mix have been prostrated as the cornerstone or convincing paradigm in the business practice, thanks to their well-known validity (Grà ¶nroos , 1989: pp.52-60, Grà ¶nroos,1994: p.5). However, over preoccupation with the marketing mix would possibly isolate marketers from customers owing to its dependence on mass marketing ,which indicates that customers are the superficial numbers for the marketers and marketers may loose touch with the real customers(Grà ¶nroos,1994: p.4). Furthermore, acting as the simplified remedy for the marketing problem, the marketing mix paradigm makes the seller occupy the dominant position and the buyer inferior standing, which can hardly apply to the marketing of service (Grà ¶nroos, 1994: p.6). The burgeoning service industry gave birth to the relationship marketing (Gummesson, 1991: pp.60-67). Establishment and fulfilment of promise play a pivotal role in the relationship marketing, which nurtures the quality interaction between marketer and customer (Reichheld et al., 1990: pp. 105-111). Despite these drawbacks of the marketing mix, the effective orchestration of its elements is proven to be applicable to attain the set objectives under many circumstances. (Baker, 2007:p.329). The aim of this essay is to elaborate on the contribution the marketing mix makes to an organizations brand equity through in-depth analysis of the outstanding paragon, Yum! Brands, China Division. Brand Equity Aaker(1991,1996:p.103) once indicated that connotation of brand equity is multifaceted, which consists of brand loyalty, brand awareness, perceived quality, brand associations and other proprietary brand assets. The name of product is deeply imprinted with the value conferred by the brand equity (Yoo et al., 2000:p.197). Thus, the brand enjoying relatively high brand equity more probably wins customers positive and strong association (Yoo et al., 2000:p.196). In terms of the functionality of brand equity, it enriches brand alternatives, enhances the preference to pay the premium prices, intensifies the marketing communication effectiveness as well as the brand licensing opportunities and strengthens capabilities towards the marketing competition and price fluctuation (Keller, 1993:pp.4-8; Simon and Sullivan, 1993:pp.28-37; Smith, 1992:pp.13-16; Yoo et al., 2000:p.196). An unparalleled brand, as the intangible asset, consists of such features as name, design, symbol which indentifies the product of a particular organisation that has a lasting differential advantage (Doyle, 1999:p.292). At the first mention of fast food, Chinese people would instantly shortlist a bundle of names with KFC topping on their lists, due to its immense brand power. According to the ranking of 50 Best Chinese Quick-Service Companies in 2009, Yum! Brands, China Division with the annual profits of  ¿Ã‚ ¡2.88b and strong momentum of expanding its business empire in Chinas second and third tier cities, surpassing another tycoon McDonalds, ranked the first, thanks to its two household brands, KFC and Pizza Hut (Anonymous, 2010). In compliance with Yum! Brands global vision to define global company that feeds the world, Yum! Brands, China Division is also committed to creating traditional Chinese quick-service restaurant chain, East Dawning, which is targeted specially at those diehards of traditional Chinese food (Novak, 2009) .Furthermore, China Division became one of the stakeholders of Little Sheep, a popular Chinese hot pot concept, with 27% proportion of share in 2009 (Novak,2009).The ab ove efforts imply China Divisions ambition to develop diversified customer bases and make it elastic towards its competitors challenges. In 2009, the four brands synergistically contributes to its operating profits growth of 25% in China (Anonymous, 2009).What underpins their astounding performances is its China Divisions superb mastery of the marketing mix. Brand Equity and the Marketing Mix According to Yoo et al. (2000:p.196), if marketing effort could give rise to more favourable behaviour towards the branded products than the unbranded ones, positive relationship between marketing effort and brand equity would be established. Yoo et al. (2000:p.198) also suggest that creation and exploitation of the marketing mix is decisive in shaping dimensions of brand equity. For instance, Yum!Brands China Division successfully introduced the casual dining category Pizza Hut and KFC Home Service, making its products available around the clock whenever customer places an order(Anonymous,2008). Such intense distribution enables consumers to perceive more value for the two brands, subsequently resulting in the increased customer satisfaction and brand loyalty (Yoo et al., 2000:p.199). Given that the marketing mix encompasses many elements, this essay primarily selects four perspectives: product, price, servicescapes, promotion tactics to demonstrate the intertwining relationship between application of the marketing mix and formation of brand equity. Product Henry Ford (1908) once commented A market is never saturated with a good product, but it is very quickly saturated with a bad one. (Anonymous, 2006). Instead of technically importing its international menu and faithfully sticking to its cash cows such as New Orleans Roasted Burgers, Extra-tasty Crispy Burgers, Popcorn Chicken, and Pepperoni Lover, China Division has made considerable adaptation and innovation on its menu to cater to Chinese peoples tastes and flavour. Some specialties that could never appear on other countries KFC menus are Dragon Twister, and Beef Wrap with the Sichuan Sauce to name just a few(Anonynmous,2007). Additionally, the freshness and nutrients of the food are under the stringent supervision (Anonymous, 2010). From KFCs official website, customer can be informed of products accurate composition of nutrition (Anonymous, 2009). Therefore, products are procured in a transparent manner, winning trust and loyalty from customers and generating repeat buyers. Besides, its menu changes with the alteration of seasons and emergence of events and holidays. Pizza Hut Casual Dining Restaurant recently put forward 22 new courses before the upcoming autumn (Anonymous, 2010). This summer, KFC witnessed enormous profits made by its activity of watching World Cup and winning prizes through purchasing the bucket (Anonymous, 2010). In addition to its constant development of tangible products, Pizza Hut puts out a unique and added-value service, party-hosting. It would be in charge of preparing a theme party from the scratch, including designing and organizing (Anonymous, 2008).This move vindicates Millers et al. view (1998:pp.19-25) that shopping should not be considered as a mere product acquisition but a part of social relationship which provides their social identity. Guanxi or social networking plays an important role in Chinese society (Eric Tsang, 1998:p.64). Party occasion is an ideal opportunity to accommodate such need. Pizza Huts enticing se rvice could spare people from worrying about the trivialities of throwing party and promote its products and brand value in the meantime. All moves carried out by Chinese division perfectly coincide with Yum! Brands philosophy-feed the world, both physically and mentally. Price Yoo et al. (2000:p.200) once commented that price promotion in the form of special sales, media-distributed coupons, package coupons, and rebates would undermine brand equity in spite of the short-term returns. Subsequently, sales promotion could be easily emulated by the competitors (Aaker, 1991). Worse still, an inferior brand image could be displayed through the sales promotion (Yoo et al., 2000:p.200). However, KFC, Pizza Hut and East Dawnings pricing strategies just run counter to the above theories. Every day, over three kinds of KFC food are on sale and coupons can be easily downloaded from its official website (Anonymous, 2008). As for Pizza Hut Casual Dining Restaurant, it recently put forward business set meal of  ¿Ã‚ ¡2.8 to attract those office workers with limited coffee break and keen on the balanced diet(Anonymous,2010). Such deed has now been warmly received by the target customers. The reason behind their consistent low pricing strategy rightly conforms to the status quo of Chinese fast food industry where consumers are price-sensitive and major consumption segment is student and young people with finite disposable money (Anderson et al., 1998:pp.152-162).The theory proposed by Avlonitis (1980) appropriately backs up Yums pricing strategy that selling convenience goods should employ heavy advertising and competitive pricing policy to achieve product differentiation. As a consequence, one of the effective ways to appeal to Chinese people who are bombarded with hundreds of fast food alternatives is the competitive pricing strategy. Simon H. (1989:p.319) pointed out that sale effect of a price change shows up more quickly compared with other tactics, namely advertising. KFC and Pizza Hut have already benefited from this strategy and cultivated their respective regular customer base, as KFC targets at the mass consumers and Pizza Hut Casual Dining Restaurant is pos itioned as the refined business dining restaurant (Anonymous, 2008). Their varied price ranges are set accordingly, making China Division more flexible to the pricing competition. Servicecapes Servicescapes refer to the physical settings of the point of sale, which involve three dimensions: ambient conditions, spatial layout and functionality and signs, symbols, and artefacts (Bitner, 1992: pp.66-67). These would influence not only the first impression on customers but also employee satisfaction, productivity and motivation (Becker, 1981). KFC, Pizza Hut and East Dawning spare no effort to do the furnishing at their own points of sale in accordance with their respective bands images. As for KFC, warm bright yellow and red intrigue the customers appetite and lower personalized counter intends to make employees intimately interact with children (Cai, 1998). As to Pizza Hut, elegant oil paintings and sedate brown tables and wallpaper make customer feel serene in the cities forests of concrete(Cai, 1998). The consumer would be embraced with soft Chinese music and traditional Chinese table sets at East Dawning (Cai, 1998).Such highly identified decoration vividly exemplifies three different brands focuses. It would be no surprise to see the heavy customer traffic in those restaurants (Yoo et al., 2000: p.199). Good-image stores do invite more attention, contacts and visits from the prospective customers. Furthermore, positive word -of-mouth propaganda can come into being (Rao and Monroe, 1989:pp.351-356). Promotion Tactics Advertising spending accounts for substantial investment for KFC and Pizza Hut, as the money channelled for advertising exerts positive impact on brand equity and perspectives (Cobb-Walgren et al., 1995). Besides, advertising would be conducive to generating favourable impression on brand equity, increasing brand awareness and creating strong brand associations (Shimp, 1997:pp.25-35). Although people would feel annoyed by interruption of commercials of KFCs bucket and Pizza Huts Super Supreme when appreciating films, the intensely repetitive advertising would make KFC or Pizza Hut automatically top on their personal fast food alternatives when they are starved(Anonymous,2008). Subsequently, such habitual choice could elevate their brand equity (Hauser and Werfeldt, 1990:pp.398-404). Besides advertising, KFC is also adept at making the most of sponsorship to enhance its brand equity, such as organizing national three-player basketball contest in conjunction with Chinese Basketball Association (Anonymous, 2004 ),which vividly showcases its dynamic brand image, and working in partnership with 2010 Shanghai World Exposition, (Wuyu,2009). Its old enemy McDonalds has never made foray in such field. However, the sponsorship does make a difference. For example, Fuji committed$7 million in sponsoring the 1984 Los Angeles Olympic Games, which just received refusal of sponsorship from Kodak (Desmond, 1997). According to Desmond (27 October, 1997), Fuji landed 50,000 new distributor outlets thanks to its sponsorship. Such marketing investment generated the enviable returns (Desmond, 1997). It is difficult to make accurate estimation on KFC economic returns from its sponsorship, but elevated social impact and subsequent enhanced brand value could be figured out. Additionally , China Division has been identified as the corporate with distinct social responsibility through doing Hunger Relief Programme with Chinese Children Fund and setting up fund for supporting the natural disaster relief and the financially-challenged students to further education (Anonymous, 2006). All these contribute to reputable brand image of Yum! Brands China Division. Discussion Besides the above classical 4Ps, other elements of the marketing mix such as packaging and personal selling jointly nourish China Divisions brand marvel. The package as the forefront of brand strategy would communicate the value of convenience, environmental consciousness, Conclusion Relationships between the selected the marketing mix and brand equity have been excavated in this essay. Particular attention has been drawn to four aspects of marketing efforts made by Yum! Brands China Division. The establishment and enrichment of brand equity is achieved by thorough execution of the marketing mix. It is through fully capitalizing on the variable parts of marketing strategy accompanied with the utilization and exploitation of brand resources that brand owner can probably withstand the acid test and enjoy the everlasting prosperity.

The Detrimental Effects of Deforestation Essay -- Environment Environm

The Detrimental Effects of Deforestation Deforestation has been around for many years. Before America was discovered, fuelwood was the main source of energy, so many trees were being cut down all over Europe to provide energy for the inhabitants. Even still today, 2000 million people in low income countries still rely on wood for cooking and heating (Causes, 1). The rate at which we are loosing our world’s forests is steadily increasing. During the 1980’s, worldwide deforestation rates were at 15 million hectares per year for tropical forests alone (WRM, 1). This compares with 11.3 million hectares that were lost annually during the 70’s- a 50 percent increase (The Problems, 1). And as one might expect, this trend is being continued into the 90’s, as in most parts of the world, the rate of deforestation accelerated during this decade (WRM, 1). There are billions of people living on this earth and we all use paper and wood. So why do we need to concern ourselves with deforestation? I would like to point out several reasons why I feel that deforestation is a problem that we need to work towards correcting. First of all, the effects of deforestation are felt in the atmosphere. Trees soak up carbon dioxide from the atmosphere so that we can breath clean, healthy air. If trees help us breathe, then why are we cutting so many of them down? Besides, forests help stabilize the climate. Cutting down forests releases carbon dioxide, methane, and nitrous oxide, causing 25% of the net warming effect on this planet (Durning, 21). Forests provide us with beauty as well. Deforestation takes away some of the beauty of our great country and world. There is nothing I enjoy more than driving through a forest and feeling pride to liv... ...Guide To Working with the Public. Timber Press: Forest Grove, Oregon 1977. Paper Recycling. http://www.org.gov.tw/english.now/hpr.htm. The Challenge of Sustainable Forest Management. Food and Agriculture Organizationof the United Nations: Rome 1993. The Committee for National Arbor Day. http://www.nationalarborday.org/426a.htm. The Problems of Forest Loss. http://www.wri.org/biodiv/intl-ll.html. World Resources Institute, 1998. Thomson, M. and Warburton, M. "Uncertainty on a Himalayan Scale." Deforestation: Social Dynamics in Watersheds and Mountain Ecosystems. Routledge: London 1988:1-13. WRM. World Rainforest Movement. http://www.wrm.org.uv.english/u.causes/. Wadsworth, Frank H. Forest Production for Tropical America. U.S. Department of Agriculture Handbook. December, 1997. Why Recycle? http://www.wvwc.net/recycle/why.html. Wesleyan Recycling Program. Â  

Michael Jackson : 30th Anniversary Special and Product Design

Republic of the Philippines TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES Office of the Vice President for Academic Affairs Industrial Relations and Job Placement Ayala Boulevard, Ermita, Manila NARRATIVE REPORT ON SIT PROGRAM Product Design and Development Technology (PDDT) Work Stations: Product Design and Development Center of the Philippines (PDDCP) – CCP Complex Christmas Decor Producers and Exporters Association of the Philippines (CDPEAP) – CITEM Compound Chamber of Furniture Industry of the Philippines – Cebu (CFIP-Cebu) – ManilaFAME 2013 at SMX Convension CenterFrom November 12, 2012 to March 25, 2013 TABLE OF CONTENTS I. Introduction II. Jobs Performed in the Company a. TINUKIB – Iloilo Showroom and Souvenir Shop i. Modular Designs for Shelving ii. Space Planning iii. 3D Rendering using â€Å"Google SketchUp† and â€Å"Vray† iv. Floor Plan (autoCAD) v. Working Drawings of displays (autoCAD) b. TINUKIB – Iloilo Cafe i. 3D Rendering using â€Å"Google SketchUp† and â€Å"Vray† c. Technology Updating Workshop i. Bleaching and Dyeing of Fibers ii. Palm Frond Making iii. Hand papermaking iv. Papier Mache’ v. Finishing for Furniture vi. Finishing for Gifts and House Wares ii. Finishing for Paper and Paper Products viii. Lamination of Palm Husk and Seed d. Design Talks i. Rey Soliven – ii. Sionil Jose – National Artist for Literature e. Lectures i. Benjamin – Trends and Forecast Sources ii. Rowe Requejo – Full Sizing and Furniture Aesthetics iii. Ben Bacamante – Creative Thinking f. CDPEAP Christmas Decor Designs g. CDPEAP-PDDCP-DTI Source Book in Indigenous Materials – New Design Team with Mr. Robert Alejandro of Papelmeroti i. Product Design ii. Product Development iii. Product Design Expansion iv. Book Layout v. Layout Cover vi. Prototype Supervising ii. Product Photo-shoot h. Ikenobo-Ikebana Society of Manila 30th Anniversary Celebration à ¢â‚¬â€œ Organizer with Dr. Romeo Balderama Jr. from CDPEAP i. Event Wall ii. Event poster for Shangri-La Plaza iii. Sarilikha Leaflets iv. Abaca Atelier Association Leaflets v. Anniversary Book Design vi. After Party Invitations i. Vina Domingo-Roy Exibit i. Opening Committee j. Manila FAME – PDDCP Booths and PDDCP Employees, – Next One Now with CFIP-Cebu, Leslie Mejares, Rey Soliven and Joey Yupangco – OTOP with Joanna Raymundo, Ryan Tresvalles and Jinggoy Buensuceso i. The OTOP Marketplace (Ingress) i. The OTOP Marketplace – Visual Merchandising Team iii. Next One Now Design Awards CFIP-Cebu – Assistant Judge for Lesti iv. PDDCP Information Booth v. PDDCP Booth – Color Trends 2013 vi. The OTOP Marketplace (Egress) III. Experiences a. Knowledge i. Applied from School ii. Learned from Training b. Skills i. Applied ii. Developed c. Values i. Learned ii. Applied d. Human Relationships i. Observed ii. Applied IV. Problems a. School b. Company V . Suggestions and Recommendations VI. Requirements a. Daily Work Activities b. Time Records c. Evaluation Sheet d. Certificate

Why Did Henry Break with Rome?

Why Did Henry Break With Rome? Henry the VIII broke from Rome because of four main reasons: money, power, religion and succession. Some of the main reasons are linked together, one example is succession which is linked to power. By having a son he thought it would maintain his power at the throne when he was no longer ruler. I think that power was the most important reason. I think this because if he broke away from the Church of Rome, he could take control of the church.This meant that he could unlock the riches that the church held. By doing this he could pay for the wars he fought and the power he had over his people. He also would have more money to leave in the treasury, not only for himself but future generations. The money would lead to power; his greatest desire. To carry this power on he wanted it to be entrusted in a son. All the reasons link together to show his need for power as king. One of the reasons why Henry broke from the Roman Church was because he needed money.Whe n Henry was made king he was short of money because he had fought lots of expensive wars. Henry then noticed that the church had a lot of money. If he took over the church all of its treasury would be his. Source 1 states that â€Å"monasteries were very rich and owned about a quarter of the land in the country†, so he could then close down the monasteries, take their money and sell of the land. Henry needed the money for power so that he could then build a stronger army and fight more wars.This would then show that he was a powerful king. Money is not the most important reason but it is an important reason. Another reason he broke from the Roman Church is because he wanted power and control over his people. Henry wanted to make sure that he was in total control of England so he needed to get rid of anyone that might threaten his position including the pope. In 1534 the pope announced that Henrys marriage to Anne Boleyn was invalid. So Henry reacted by saying that the pope no longer had authority in England.

Macbeth William Shakespeare To what extent is macbeth a tragic character

Macbeth William Shakespeare To what extent is macbeth a tragic character In Shakespeare‚s ‚‘Macbeth‚ the protagonist undergoes many changes throughout the play. Looking over it we cannot specifically say to what extent of a tragic character Macbeth is, but by segregating it into distinct parts we get a clearer idea of how Macbeth ventures from one polarity to the other. Macbeth is manipulated by others (particularly his wife and the witches), this allows his iniquitously self-centred character hidden within to come alight. Through Shakespeare‚s use of soliloquies we can see that his conscience is conflicted and that his actions are centred on the voices of the external forces. As the play progresses the desires of the main character become self-perpetual eventually leading to his demise. Macbeth is a tragic character. His gradual increasing extent caused by growing negative ambition and greed evidently portrays how such qualities can have an effect on one‚s life.At the beginning of the play Macbeth was displayed as a character with high morality that had an urge to do the utmost best for his king.Erskine Sanford as King Duncan with Roddy McDowall...

Cold War Changes Between 1949 and 1950

Cold War Changes Between 1949 and 1950 Free Online Research Papers The cold war is the period which was marked by the tension and rivalry between the communist block and the capitalist block. The communist block included the superpower Soviet Union and its allies while the capitalist block included the United States of America and its allies. The rivalry between the two blocks involved situations such as proxy wars, in sports, ideology, military coalitions, industrial development, massive spending in defense, nuclear arms rivalry and technological development. The cold war began in the mid 1940s and ended in early 1990s after the collapse of Soviet Union. Cold war character change in 1949 and 1950 During the cold war, the USA and the soviet were allies against the Nazi Germany regime. There was opposing plans relating to the economic and political future after the Second World War. Also the dispute came as a result of the development and controlling of the nuclear weapon. Powaski, Ronald E (1998) This period was marked with the start of atomic age. The atomic bomb became a factor that was decisive and led to the strain of the relationship between USA and the Soviet Union. In 1949 the Soviet Union tested its own atomic bomb whose resemblance was almost to that of America plutonium weapon. The USA tested its hydrogen bomb at the same period and it was by far more powerful than the atomic bomb. Also the superpowers increased their military capacity to defend themselves against each other. At this period there was the development of McCarthyism which came about as a result of great anti communism suspicion. There was a rise of fear of the communism infiltration and influence on American institutions and spying by the soviet agents. Many Americans accused of colluding with the communists were made to face thorough investigation and some ended in jail. Powaski, Ronald E (1998) The Soviet Union established the Eastern Europe governments that were supportive of its policies. The increase of the communism influence in countries like Poland and Hungary led to the USA coming with policies to contain this influence. The USA tried to use financial aid to these states and in certain incidences it tried to advocate for regime change in these countries. The cold war politics dominated the USA foreign policy .The increased concern that communism may infiltrate into Greece and Turkey led to Truman doctrine. Its aim was to prevent these countries becoming communists and it was through offering of economic and military aid. There was also increased economic aid package to Western Europe whose aim was for reconstruction. John Lewis Gaddis (1997) During this period, Mao Zedong‘s communist army took the control of the mainland china despite the fact that there was large financial support was offered to opposing Kuomintang by the united states. This occurred in 1949.In 1950 the Korean War began whereby the USA, UN and South Korea took arms against communist from North Korea and china. John Lewis Gaddis (1997) Key action by the Soviet Union and China during the Cold War The Soviet Union and china were communist countries while the USA was a capitalist state. Both groups of the countries had their ideology which they wanted to use to influence in the global perspective. John Lewis Gaddis (1997) The developing of the atomic weapons played a centre role in the cold war .In 1949; the Soviet Union developed their successful atomic bomb after testing it. This increased the Soviet Union tension with the USA.The USA developed the hydrogen bomb which was more superior to the atomic bomb. Walter Lafeber (2002) The Soviet Union and china endeared themselves as the crusader of the working class and the peasants while stating that the unite states of America were imperialists. This ideology was well taken in some countries. This in effect led to the increase of financial aid by theUSA to the poor countries so as to regain their confidence. Walter Lafeber (2002) The influence of communism was taking root in the Eastern Europe countries. The possibility of the communists taking over Greece and Turkey was high. To prevent communism infiltrating into these countries, the USA adopted the Truman doctrine which led to increased economic and military aid .Also the United States offered financial aid to the Western Europe states. Walter Lafeber (2002) In the Korean War, china and the Soviet Union supported communist North Korea in war against South Korea. In this case the USA responded by supporting the capitalistic south Korea militarily. Also the intention by the Soviet Union to take over Berlin was met with increased of the USA combat military in Western Europe in readiness for war. USA armed its Western Europe allies with nuclear weapon Barker A.J (1974) Effect of Korea war on USA domestic politics and diplomacy One of the USA foreign policy is in the deployment of its military forces to other countries .The aim is to enhance its defense and to protect its interest in other countries and that of its allies. After the Korea war, the USA has maintained the presence of troops in South Korea to protect it against possible attack from North Korea. There has been a flurry of diplomatic activities between USA, South Korea, North Korea and china to solve this crisis. Currently there are a lot of diplomatic activities to persuade North Korea to stop developing nuclear weapon and this has been a global concern. Barker A.J (1974) The chaotic Korea war affected the USA domestic politics. During the war, there were much causality and there was no replacement for the soldiers. It led to integration of the black soldiers into the mainstream forces. The black soldiers fought hard and bravely and as a result democrat president Trauman came with a policy that was against discrimination. This programme was politically motivated and was to ensure the democrats get all the black votes especially in the southern states.Trauman won another term in office and this was as a result of the Korean War. Barker A.J (1974) Reference . Barker A.J (1974): Fortune favors the brave: The Battle of the hook, Korea 1953.London: Leocooper Walter Lafeber (2002): America, Russia and the cold war, 1945-1992: Macmillan John Lewis Gaddis (1997): We now know. Rethinking the cold war: Oxford university press. Powaski, Ronald E (1998): The cold war, the United States and Soviet Union, 1917-1991: Macmillan Research Papers on Cold War Changes Between 1949 and 1950Appeasement Policy Towards the Outbreak of World War 2Assess the importance of Nationalism 1815-1850 EuropeTwilight of the UAWDefinition of Export QuotasQuebec and CanadaPETSTEL analysis of India19 Century Society: A Deeply Divided EraCapital PunishmentInfluences of Socio-Economic Status of Married MalesAnalysis of Ebay Expanding into Asia

6 Fast-Growing Healthcare Jobs for 2015 and Beyond

6 Fast-Growing Healthcare Jobs for 2015 and Beyond The healthcare industry is poised for tremendous growth in the years ahead thanks to the influx of insured Americans through the Affordable Care Act as well as the aging Baby Boomer population. Based on figures from the United State Department of Labor’s Bureau of Labor Statics, those looking for careers with unprecedented job security and potential for growth need look no further than these six healthcare jobs. 1. Registered NursesRNs are responsible for a broad spectrum of patient care duties, including everything from medical tasks to emotional support for patients and their families. RNS work in a variety of healthcare settings, including hospitals, nursing care facilities, physicians’ offices, schools, prisons, and in-home healthcare.There are a few different pathways to becoming an RN. Many people opt to pursue a bachelor’s degree in the field; associate’s degrees in nursing are also offered, as are diploma programs. Regardless of the type of nursin g degree, all RNs must be licensed.According to the BLS, RNs earn a median annual wage of more than $65,000. These salaries are likely to rise in the years ahead as demand grows. Just how strong is the outlook for these healthcare professionals? Employment is projected to skyrocket by 19 percent by 2022.2. Home Health AidesAs demand for health care services continues to increase, home health aides will fill an important void. These trained professionals provide assistance to people who suffer from chronic illness or cognitive impairment; they also help seniors and people with disabilities. Home health aides, who work in a multitude of different settings, require no formal training although most do have high school degrees. However, those working in specific settings - such as for hospice agencies - may require formal training and testing.While home health aides earn an average of nearly $21,000 a year, this may change with demand. In fact, the employment of home health aides is e xpected to grow by a whopping 48 percent between now and 2022 - significantly outpacing the average for all occupations.3. Nursing AssistantsNursing assistants, also called orderlies, provide basic patient care in settings ranging from hospitals to nursing homes. They are required by their states to complete an education program, and must also pass a competency exam in order to become certified. The average annual pay for nursing assistants and orderlies hovers around $24,000, according to the BLS. As the elderly population continues to grow, the need for these skilled professionals will correlate. Experts predict 21 percent employment growth between now and 2022.4. Medical SecretariesMedical secretaries perform basic administrative duties in a healthcare setting. This typically requires specific knowledge of medical terminology and procedures; additional duties may include everything from billing patients to scheduling appointments. Occasionally, medical secretaries also take med ical histories, order supplies, and assist patients. According to the BLS, the median salary of a medical secretary is currently just under $32,000 although salaries can reach as high as $46,420. Even more noteworthy? Jobs for medical secretaries will experience a staggering 36 percent increase by 2022.5. Licensed Practical and Licensed Vocational NursesAlso known as LPNs and LVNs, these skilled healthcare professional work under the direction of doctors and RNs while providing basic patient care, such as checking blood pressure, changing bandages, inserting catheters, and offering basic care and comfort. Work environments are diverse, and range from hospitals to private homes. In addition to licensure, both LPNs and LVNs require the completion of a one-year state-approved educational program.According to the BLS, LPNs and LVNs earn a median annual pay of just over $41,500. Between 2012 and 2022, jobs are expected to grow by as much as 25 percent thanks to increases in chronic condi tions among the aging population.6. Medical AssistantsMedical assistants are responsible for a number of different clinical and administrative tasks in healthcare settings. The specifics of the role, however, vary depending on the specialty, location and size of practice. While it’s possible to become a medical assistant with a high school degree, most at least have a certificate. Others learn through on-the-job training opportunities. While the average salary for medical assistants is $29,370, a growth rate of 29 percent between 2012 and 2022 may lead to greater demand as well as higher salaries.The healthcare system is currently facing many uncertainties, but one fact is very clear: educated and experienced healthcare workers will deliver much-needed skills in the evolving landscape of the American healthcare system. For more information on the current state of the job market or to harness the power of the RealMatch job search platform, visit The Job Network.

Health Service Provision for Older Patients Essay

Health Service Provision for Older Patients - Essay Example The current rise in elderly population due to improvements in health care systems (WHO, 2006) has caused an increase in the number of patients suffering from dementia and hence more research, education, understanding and training with regard to management of dementia patients in hospital setting is warranted. In this essay, the most common cause of dementia in the elderly, Alzheimer's disease, will be discussed through review of literature. The signs and symptoms of the disease, the pathophysiology and various aspects of nursing intervention will be elaborated. Alzheimer's disease Alzheimer's disease (AD) is a common degenerative disease of the brain that leads to dementia (Anderson, 2010). Infact, it is the most common cause of dementia and is incurable. The disease is an acquired condition in which there is impairment of cognition and behavior of the individual that is severe enough to disrupt normal occupational and social functioning of the individual. AD is a major public health problem associated with significant morbidity, impairment and economic consequences (Anderson, 2010). More often than not, the disease is mainly diagnosed after 65 years of age, although, an early-onset variety of AD does exists which presents much early. According to Brookmeyer et al (2007), 1 in 85 people in the world are likely to suffer from AD by 2050. The course of the disease is different for different individuals and thus is the prognosis. The most common early symptom, which is often ignored as an aging feature or stress consequence is the lack of ability to acquire new memories. Other symptoms include changes in cognition and behavior of the individual like irritability, confusion, aggression, mood swings, breakdown in language, withdrawal and long-term loss of memory. As the age advances, various functions of the body are gradually lost, terminating in death. AD imposes severe burden on the caregivers and can influence various aspects of the life of the caregiver detrime ntally. Diagnosis of AD is mainly established through tests for cognition and assessment of behavior. Brain scan is often used as an adjunct to establish the diagnosis. The mean life expectancy of the individual following the diagnosis is about 7 years (Molsa et al, 1995). Pathophysiology The exact cause of AD is still not understood well and there is no treatment which can either cure the disease or prevent the progression of the disease. Even the prevention of the disease is unknown although some researchers are of the opinion that regular exercise, balanced diet and mental stimulation prevent AD (Anderson, 2010). There is some evidence to tell that AD is associated with tangles and plagues in the brain (Ding et al, 2007). Previously, it was hypothesized that decrease in the synthesis of acetylcholine causes the disease. Infact, several treatments for AD were based on that. However, since patients did not respond well to those treatments, the hypothesis could not be maintained. Su bsequently, the amyloid hypothesis was developed, according to which, deposits of amyloid beta were the cause for development of the disease.

Response Paper #3 Essay Example | Topics and Well Written Essays - 1000 words

Response Paper #3 - Essay Example Before delving into the niceties of legal theory, it will serve us to first review the components of the statute that appellant Omeira stands convicted of contravening and, thereafter, applying those same components to the facts of the case. Simply stated, section 901.34(1), Wessex Code, the Native Art Protection Act (or NAPA), forbids export of native works of art produced before 1920 and worth more than 100,000 pounds. The statute is quite specific. It does not address such matters as forgery—indeed a forged work of art (e.g., unlawful export of an ostensible work by the celebrated 15th century Wessex master Harpo that was actually produced in the studio of the less appreciated 17th century Wessex sculptor Groucho) might well satisfy the three desiderata of the Act. The Act, however, does establish three elements that must be present for the Act to be applicable in a specific case. First, the work of art in question must be of Wessex origin. Second, it must have been produced before 1920. And, third, it must be appraised at more than 100,000 pounds. We may apply these specific desiderata to the work in question, Seminole Falls, ostensibly the work of the 18th century Wessex master Decameron, but now known to be a modern forgery—the product of Belgian landscape artist Flammarion, to determine if the Act has been violated. First, Seminole Falls is not of Wessex origin. Evidence, bordering on the conclusive, points to its production in Flammarion’s Antwerp studio. Second, Flammarion did not establish himself as a prominent landscape painter until the mid-1960s. Therefore, Seminole Falls could not have been produced before 1920, a requirement necessary to implicate the Act. Finally, third, the value of the work has been established as less than 100,000 pounds. As our brother, Justice Newson, succinctly described it, â€Å"An expert from the Arts Council inspected the painting and

Laplaces Conceptions of Spiritual Counseling Essay

Laplaces Conceptions of Spiritual Counseling - Essay Example In the words of Jean LaPlace from the 1975 book â€Å"Preparing for spiritual direction†, spiritual direction is defined as â€Å"the help one person gives another in assisting her to become herself in the faith.† This unbiased perspective of what is the role that God plays in each human’s heart (which is same, and nuclear) is what makes â€Å"Preparing for spiritual direction† such a great book, not just for future spiritual counselors, but actually for anyone who wants to understand his own conscience; similarly, it’s not just a good book for people who practice Christianity, but for any member of any religion, since it aims for an universal conception of God; Creeds are but perspectives, and despite the existence of many branches, the source is but One; and the source is within each man’s heart. A counselor is someone who has come to terms with his own heart, which grants him the ability to make fellow humans come to terms with theirs. The book is a clear and practical guide to assist any priest in offering counseling and spiritual direction. It’s structured in five parts, which reflect the progression that must be undertaken by anyone who wishes to be a spiritual director. First and foremost, one needs to be able to direct his own conscience, before he can except to be able to effectively help others; one cannot possibly expect to stabilize other spirits unless he has settled his own spirit first. Inner peace invites outer peace, in the same measure that inner turmoil only brings about outer confusion. So, the spiritual director must direct his own conscience before he attempts to illuminate anyone else's. Second, we who follow this path must understand the nature of the spiritual dialogue; we must understand prayer, and we need to learn listening to the silent voice of the heart, which is no other but the voice of God. We must learn to realize the universal currents that bind the whole of humanity together, we must learn to see God in our own lives before we expect to point out how god manifests in the lives of those we seek to advice. The spiritual director is a person of prayer and experience, who understands and accepts his strengths as well as his shortcomings, his sins as well as his virtues; he's someone who learns to understand and cope with his feelings, and trough such knowledge he is able to understand others and help them manage themselves. Third, LaPlace elaborates quite clearly on the details regarding the formation of a Spiritual Director. Not only must he be able to listen to his own inner voice, but he must also be able to listen to others, and reach out to them in order to help them find their own strengths. The director must be both a witness and a friend; he must be someone who helps, either by asking or listening, but especially by being able to discern the appropriate time for each. His every effort must be focused in bring about awareness, and he should direct the advisee into learning to direct his own conscience. Fourth, the author talks of the kinds of spiritual direction. According to Laplace, all persons should be regarded equally by the spiritual director, and there should be no distinction between persons, religious or otherwise and even priests. Although, each particular case prompts for a specific guidance; we must learn to adjust our methods accordingly. The spiritual director must be a sharp observer of human differences, in order to determine which road is more suitable to lead each person to himself. Finally, the last section of the book is about the psychology of the directed, which is a refining of the spiritual director's formation. This part offers practical advice about counseling and directing

Sec in Southwestt Asia Essay Example | Topics and Well Written Essays - 1500 words

Sec in Southwestt Asia - Essay Example This requires an urgent ceasefire between the two countries to restore good relations. As earlier stated, the conflict between India and Pakistan has impacted on the entire South Asian region. The United States is one of the many countries that have been concerned with the war making it a priority agenda (Lamb 1966, p.12). For instance, during the handing over of the presidency from Clinton to George Walker Bush, the former advised Bush that the persistent antagonism between India and Pakistan needed to prioritized because of the dangers posed by the nuclear capabilities of the two countries (Misra 2010, p.32). The objective of this paper is to explore the reasons for the continued hostility between India and Pakistan relations. It will also discuss steps that can be taken to develop and sustain cordial relations between the two countries. Indo-Pak conflict has been a long-standing political conflict that began in 1947 immediately after independence (Brines 1968, p.35). The war has s ince persisted with the two countries being suspicious of each other. Report indicates that the two countries have fought three deadly wars since independent because of the continued friction between the two countries (Raja 2013). ... The war ended in 1949 following a ceasefire leaving the state of Kashmir split into two with India being handed two-thirds of the eastern side of Kashmir (Sareen 2012). Pakistan, on the other hand, gained control of the remaining third of the western Kashmir. However, due to continued hostility over Kashmir, the two countries again engaged each other in war in 1965, with the war ending in a military stalemate with the division of Kashmir remaining unchanged. Ever since, there has been a disagreement over which county owns Kashmir, with both countries claiming rightful ownership. According to Pakistan, Kashmir is the â€Å"K† in Pakistan- a Muslim dominated territory that according to the two-nation theory should rightfully belong to Islam (Sareen 2012). In this regard, Pakistan claims that, as a Muslim majority in Kashmir, the territory should have rightfully formed part of Pakistan at the time of partition in 1947. Therefore, merging Kashmir with Pakistan, according to Pakist anis is termed as â€Å"unfinished business of Partition,† which they intend to ensure, becomes fulfilled (Karim 1996, p.22). Indians, on the other hand, opposes this claim arguing that their possession of Kashmir province is a clear demonstration that Muslim dominated state can exist in India. This according to Indians is a good example of how India embraces people from different faiths. As a result, Indians believe that relinquishing Kashmir territory to Pakistan will threaten Indian unity. Some Indians also believe that additional partitioning of Kashmir according to religion would not do any good, but reopen the status of Muslim as Indian citizens and remind people of the wounds caused by the partition. This struggle has been persistent with both countries claiming

Drawing from either transactional or transformational leadership Essay

Drawing from either transactional or transformational leadership theories, critically reflect on the main differences between a - Essay Example He divides a manager’s duty into five primary functions that are planning, organising, commanding, coordinating and controlling, which in the 1900s, commanding was an accurate description of the relationship between a manager and the subordinates. On a practical perspective, managerial decisions form complex decision functions and especially when leading is one of them as it is such a complex matter. Managers as well as leaders have to take into considerations some important aspects that include goals/outcomes that need to be accomplished. The goals to be met need to be included in order to meet the challenges and gain full advantage of opportunities as well as set the stage for consideration of approaches to situations. Communication with internal and external stakeholders should be effective to prepare way for other people to become involved and for effective responses to questions that may follow. Ensuring the participation of those who can and should contribute to decision s and plans is a key component as well as the highest competence in all the activities being carried out. It is also expected that the shareholders and staff members as well as others feel satisfied with decisions and hence achieve the highest levels of cooperation and coordination. Norms are important in an organisation as they affect ethics and diversity. Finally the need for performance reviews cannot be left behind as they are a significant factor in the evaluation of critical decisions. Discussion on management and leadership Godfrey (1994, p.58) asserts that it is human nature to wish to sojourn comfortably in an adequately feathered nest but the world is restless and change is imperative. The skilled manager will accept this and, against all the inertia, work to cope with and to improve all that lies before him and he must accept that â€Å"stability† may not be his – but successful survival can be. It is useful for managers occasionally to review their attitude s and experiences and this article attempts to assist that process. It is couched in general terms so as to be as widely helpful as possible, irrespective as to whether the matter in hand is as it is a truism that any action of management may be badly planned, or otherwise mishandled, almost without being noticed by anyone until it is too late. But much management activity has always been and still is inadequate in some aspect, mainly because of the decay of old-fashioned virtues – â€Å"business acumen† is one that is often in very short supply. In any management situation the agenda for operation must be set as to what is involved; what is to be done and how is it all to be improved. The good manager will realize from the outset that it may be not only staff skills, available capital, business field, market complications and so on, but also management limitations which restrict his operations – and these are in his own hands. These limitations often surface as inadequate consideration of alternatives in the market, in associations such as with third parties, in technicalities, in the financial approach and in staff deployment. A promising activity can be sunk by insufficient attention, or perhaps by traditional attitude-taking, in any of these elements – all of which betrays an unwillingness to think things through with an open mind: not trying to be continually inventive, but nevertheless being always alive to new opportunities in every

Sexual violence Essay Example | Topics and Well Written Essays - 500 words

Sexual violence - Essay Example The majority of the victims tends to blame themselves, and thus fails to give information about the heinous acts of sexual violence, which the offenders perpetrate on them. The reasons that compel victims not to report cases of rape encompass fear, feeling of helplessness, and perceived powerlessness of the security agents such as the police. Similarly, the victims fail report the sexual assaults because of the threat of further victimization from the authorities. The speech indicated that personal fear and lack of trust in the security agents contributes to the unreported cases of sexual assault. These are the lessons that everyone should draw, and then explore ways of dealing with the fear because sexual assault has emotional, physical, and psychological ramifications. It seems that people do not have hope in the police, and thus they chose to remain silent on cases centering on sexual violence. In fact, the event drew a significant lesson that people should take the responsibility of reporting any case of sexual violence. The victims should view that sexual assault is heinous and a disrespect for an individual’s dignity. No one should go silent on issues that violate one’s right to live a respected life devoid of interference of any sort. In fact, the higher education should organize such events regularly in order to equip the students with the right skills that are integral in their lives. Many students are subject to the se xual violence, and events discussing issues central to student life ought to feature prominently in the institutions’ calendars. The student involvement in the campus community plays a critical in ensuring that the learners live a success life in college. The activities foster a sense of togetherness and promote the growth of a community of scholars who exhibit a prime target of acquiring knowledge to apply it in the future

Drawing from either transactional or transformational leadership Essay

Drawing from either transactional or transformational leadership theories, critically reflect on the main differences between a - Essay Example He divides a manager’s duty into five primary functions that are planning, organising, commanding, coordinating and controlling, which in the 1900s, commanding was an accurate description of the relationship between a manager and the subordinates. On a practical perspective, managerial decisions form complex decision functions and especially when leading is one of them as it is such a complex matter. Managers as well as leaders have to take into considerations some important aspects that include goals/outcomes that need to be accomplished. The goals to be met need to be included in order to meet the challenges and gain full advantage of opportunities as well as set the stage for consideration of approaches to situations. Communication with internal and external stakeholders should be effective to prepare way for other people to become involved and for effective responses to questions that may follow. Ensuring the participation of those who can and should contribute to decision s and plans is a key component as well as the highest competence in all the activities being carried out. It is also expected that the shareholders and staff members as well as others feel satisfied with decisions and hence achieve the highest levels of cooperation and coordination. Norms are important in an organisation as they affect ethics and diversity. Finally the need for performance reviews cannot be left behind as they are a significant factor in the evaluation of critical decisions. Discussion on management and leadership Godfrey (1994, p.58) asserts that it is human nature to wish to sojourn comfortably in an adequately feathered nest but the world is restless and change is imperative. The skilled manager will accept this and, against all the inertia, work to cope with and to improve all that lies before him and he must accept that â€Å"stability† may not be his – but successful survival can be. It is useful for managers occasionally to review their attitude s and experiences and this article attempts to assist that process. It is couched in general terms so as to be as widely helpful as possible, irrespective as to whether the matter in hand is as it is a truism that any action of management may be badly planned, or otherwise mishandled, almost without being noticed by anyone until it is too late. But much management activity has always been and still is inadequate in some aspect, mainly because of the decay of old-fashioned virtues – â€Å"business acumen† is one that is often in very short supply. In any management situation the agenda for operation must be set as to what is involved; what is to be done and how is it all to be improved. The good manager will realize from the outset that it may be not only staff skills, available capital, business field, market complications and so on, but also management limitations which restrict his operations – and these are in his own hands. These limitations often surface as inadequate consideration of alternatives in the market, in associations such as with third parties, in technicalities, in the financial approach and in staff deployment. A promising activity can be sunk by insufficient attention, or perhaps by traditional attitude-taking, in any of these elements – all of which betrays an unwillingness to think things through with an open mind: not trying to be continually inventive, but nevertheless being always alive to new opportunities in every

Project management approaches for dynamic environments Essay Example for Free

Project management approaches for dynamic environments Essay This paper sets out to investigate the nature of projects  conducted in fast changing environments. Examples and  theory are used to illustrate the nature and challenges of  this category. Suitable management approaches are identiï ¬ ed under the following headings: Planning, Experimentation, Lifecycle, Controls, Culture, Communication, and Leadership style. The dynamic project category.  The paper closes with recommendations for further  research. In this paper, control is taken to mean the mechanisms through  which resources are managed to achieve objectives [1], and is diï ¬â‚¬erent to the PMBOK ‘technique’ [2] which is strictly focused on bringing activities in line with a plan [3]. The term dynamic is taken to mean characterised by constant change [4]. In the project management context dynamism is taken to be a dimension of a project  that represents the extent to which a project is inï ¬â€šuenced by changes in the environment in which it is conducted. This paper argues that this is a non-binary dimension that  applies in varying degrees to all projects, so strictly any  given project is neither ‘dynamic’ nor ‘not dynamic’. All projects have some degree of dynamism, so the dimension  is not dichotomic. Therefore, the ideas in this paper may be applied in varying degrees to any project as deemed appropriate. For the sake of simplicity though, for the remainder of this paper, a dynamic project is taken to be one that is  necessarily subject to higher than normal levels of change  due to the environment in which it is conducted. The business environment is changing at an increasing  pace [5–7]. Rothwell and Zegveld [8] went so far as to say we are in the midst of a technology explosion. They argued  that 90% of our technical knowledge has been generated in  the last 55 years, and that technical knowledge will continue to increase exponentially. Perrino and Tipping [9] reported  Ã¢â‚¬ËœÃ¢â‚¬Ëœthe pace of technology is accelerating, raising the stakes and risks for  managing innovation, and requiring early  warning and shorter response time†. Change, in all forms  of technology and business processes, can be regarded as  increasingly pervasive and providing challenges even where high technology is not a core business, such as in mining  [10]. Consider how the Australian Submarine project was  challenged by developments in the IT industry between  the 1980s design phase, and sea trials decades later [7].  This paper will now investigate dynamic projects from a  theoretical point of view. Gray and Larson [11] argued that Pich, Loch and De Meyer [12] describe a type of project  that encounters unknown unknowns and how it is best suited to what they called a ‘learning’ strategy which involves scanning, problem solving and ï ¬â€šexibility. They argue that  this is distinct from projects conducted in well understood  environments which are suited to ‘instructionism’, and distinct from  Ã¢â‚¬Ëœselectionism’ where the most fruitful initiative is chosen after a pool of trials. Turner and Cochran [13]  espouse the ‘goals and methods matrix’ that describes four diï ¬â‚¬erent types of project according to how well deï ¬ ned the methods and goals are. Projects can have poorly deï ¬ ned  goals (‘ï ¬ re’) or poorly deï ¬ ned methods (‘water’), or both (‘air’).  Shenhar and Wideman [14] describe a type of project that involves high levels of uncertainty, using technologies together for the ï ¬ rst time. They call these ‘high tech’ [14]. They also describe a type of project that actually creates  new technologies, called ‘super high tech’. Shenhar [15] describes how ‘low technology’ projects are typically performed in construction, production and utilities, and high technology projects in the computer, aerospace and electronics industries. He oï ¬â‚¬ers building and bridge construction as examples of low technology projects. The key diï ¬â‚¬erence to Shenhar is the level of development work  involved, in that low technology projects have little, and high technology projects have considerable levels and usually require prototyping. Shenhar and Wideman [14] argue that another key diï ¬â‚¬erence is the number of design  cycles. In low technology projects they say there is typically only one cycle with a freeze before development, and with high technology there are at least two, typically  three cycles. Operational  work  Cioï ¬Æ' [16] suggests that ‘projects’ be placed on a spectrum of ‘newness’ from operational to project. The idea has been adapted in Fig. 1 to illustrate the sliding scale  of unknowns that applies to projects. Unknowns in this  sense refer to any aspect of the project, including the methods to achieve it, the objective, and the environment it has to operate in. The guide to the project management body of knowledge (PMBOK) [2] describes  Ã¢â‚¬Ëœprogressive elaboration’, where planning is developed in greater detail as the project progresses. Using progressive elaboration to ï ¬ ll knowledge gaps, it might be possible to move a project to the left in  Fig. 1, thereby achieving the objective in a more predictable fashion. However, rapid changes in the environment, including tools and methods, and attempts to innovate,  act to push the project to the right, increasing unknowns.  The two forces of exploration and change act against each  other continuously throughout the project. The challenge is to conduct exploration at a greater rate than the emergence  of environmental change. It is also important to ensure that the amount of change created by the exploration and  implementation is not counterproductive overall. An example of Project A in Fig. 1 might be a production line where there only variable is the colour required. The intention here is to review literature to provide a  broad overview of approaches that might be used to better  deal with dynamic environments. Approaches were broken down as follows:

Reasons For The Fast Global Growth Of Mcdonalds Marketing Essay

Reasons For The Fast Global Growth Of Mcdonalds Marketing Essay McDonalds success can be attributed to their ability to adapt their business to the diverse culture and fast pace of city life by providing quality fast food in a short period of time. Their restaurants are generally comfortable, clean and provide a variety of choices on their fast food menu. The quality of food is generally consistent and prices are low worldwide. This keeps production costs down enabling them to generate higher turnover every year. Furthermore, McDonalds expanded aggressively, opting to franchise rather than operate its new locations, providing new income and little overheads. They managed to provide a product and service to the global middle class, particularly in emerging markets like China, India, and Latin America. This gave McDonalds a massive advantage and great opportunity. By inducing the idea of going global, Kroc managed to attract the fast food market, using Franchised Restaurants, Company Operated Restaurants, and Affiliated Restaurants. To attract the local market Ray introduced a concept of localising the products, so that they will cater to all verities of the local craving. This approach increased the revenue as well as the stability of the company. Krocs strategy of making partnerships with other businesses created huge success to the company. Going in the same successful path, current management has made partnerships with companies such as Wall-mart, Sinopec, and Wall Disney to reach more customers. QUESTION TWO McDonalds needs to adapt to different cultures and conditions when it sets up business in different parts of the world. What problems might McDonalds encounter when it opens outlets in: 2.1 Countries in Eastern Europe? Eastern Europe constitutes an emerging market for most businesses. The collapse of socialism in the region in 1989 facilitated the move of countries to prepare for the participation in the capitalist market. In 1999, most Eastern European countries were working to meet the requirements for the European Community. In 2004, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovenia and Slovakia became members of the European Union. Membership of a number of European countries in the EU prompted the flow of foreign investments into the country, increasing household income, increasing investment into the region primarily due to cheap labour compared to wages in Western Europe. There was a general trend towards the improvement of the standard of living of citizens of Eastern European countries. However, in the last two years, most Eastern European countries experienced slowed growth due to the increase in the wages of workers that discouraged investments. Nonetheless, wages are still more competitive in Eastern Europe compared to other regions in Europe. Most Eastern European countries are still in the process of completing their transformation from a controlled to a capitalist Economy. Full transition and the stability of the political and economic institutions are expected to boost economic development in these countries. Assessing the potential of a new market for expansion requires the consideration of several factors providing a comprehensive background of the environment that the expanding business firm expect to enter into. In the past unrest created an environment of uncertainty for investors. Products would have to be sourced from nearby countries creating an increase in transportation and labour costs. EU currencies did not have strong buying power, so profit earned would not be enough to sustain the operating costs of the businesses in that region. Consumption volatility could also have an effect on sales on the eastern region due to the rapid increase in income resulting in a change in consumer behaviour. Employment and wage volatility are important factors in deciding to enter a new market because minimal employment and wage volatility translates to regular income for households influencing the stability of consumption resulting to sales and revenue for business firms. The economic condition of the state affects the financial condition of consumers and their ability to purchase the goods and services offered by entering business firms. Although there is a general trend for consumption, employment and wage volatility among European countries, introducing McDonalds into the region is viable for the following reasons: First, McDonalds will develop a market by providing technological, management and marketing expertise to local entrepreneurs enabling them to establish a known restaurant in different areas that creates jobs translating into income to households due to the hiring of local employees and the purchasing of raw materials from the local farmers and businesses. 2.2 Countries in West Asia? If McDonalds was to open a new outlet in one of the West Asian countries, it would have to take a few things into consideration. McDonalds would experience resistance from the Islamic countries for selling American food and culture. Also, Muslims do not eat pork so McDonalds would have to source Halal suppliers and adjust their menu variety to accommodate them. McDonalds has modified its products to cater for local tastes, not least in countries that have special dietary laws. In Muslim countries like Malaysia, bacon is not served in McDonalds burgers or in its breakfast menu, as pork is haraam, or not permissible under Islamic dietary law. In Israel, the nature of kosher dietary laws, forbidding the mixture of meat and dairy products, means that cheeseburgers are not popular among Jewish customers; furthermore, all meat not prepared in a certain manner is considered unkosher by strict observers of the dietary laws. (Spiritus-temporis.com, 2005) 2.3 Countries in Africa? In Africa McDonalds may face various problems when trying to open up new ventures in countries like Ethiopia, Sudan and Zimbabwe. Ethiopia borders Sudan and Kenya and it is one of the largest and poorest countries in Africa. Its population consists of about 74 million people. Two major religious groups occupy Ethiopia, Muslim and Ethiopian Orthodox, with Muslim being the majority. Unfortunately Ethiopia suffers some the worlds worst droughts in history, which in turn destroys their economy. Agriculture produces 60% of exports, and 80% of total employment for the country. In order to develop a McDonalds in Ethiopia, many major factors such as location analysis, market, competition, facilities style, and menu must be considered. McDonalds already has great marketing programs and strategies in place in other foreign markets so the corporation can help with those variables. Most cultures in Ethiopia will allow consumption of red meat such as hamburgers but not of pork. The bacon used for breakfast and on certain sandwiches can be available but also substitutable with turkey bacon. The Ethiopian culture also doesnt use utensils so they will also be available but optional. Zimbabwe is another country that is filled with Political and financial turmoil over the past few years. McDonalds had indicated its interest in Zimbabwe in 1997 and wanted to open a franchise in the country in 1999 but a political storm that year, which later precipitated an unprecedented crisis that saw inflation levels soaring to record highs, forced the fast foods giant to retreat. (bizcommunity.com, 2011) QUESTION THREE 3.1 Critically discuss McDonalds Globalisation Strategy Globalisation is the integration of markets and technology to a degree never witnessed before in a way that it enables individuals, corporations and nation states to reach around the world farther, faster, deeper and cheaper than ever before. Globalisation affects the whole world in ways that may benefit some while disregarding others. Global corporations, such as McDonalds manipulate their advertising to persuade a target audience to purchase and support what I believe to be an unhealthy scheme. Not only has McDonalds changed the way people view the world, but through negative impacts such as health issues, it has also manipulated the everyday life of individuals living in a global community. The faà §ade of healthy eating posed by McDonalds is epitomised through a short TV advertisement displaying the disturbing outcomes due to reliance on quick, easy and convenient food that people pay for, not only with their wallet, but also their health. Globalisation is the outcome of mixing the concepts of localisation and globalisation-as a portmanteau, it is the coming together of the two terms in a manner which suggests that there should be a way for businesses and people to think globally, act locally (Egan, 2007). In practice, this generates business strategies and manners of communication which seek to find innovative ways to blend together the use of a global communication network and scale with the desire to maintain individual areas and cultures, by means of modifying large scale organisations to suit smaller populations (Schumacher, 1967). Consider, for example, McDonalds: as an organisation, it is an incredibly large company which has put branches in many areas and across several different countries. But as they have continued to grow, there has been an increase in resistance against such large scale corporate food chains, as they are seen to ruin the character of a neighbourhood and drain it of culture, as well as provi ding food which is perceived to be substandard and unhealthy. They have therefore had to modify their business practices so as to instil practices which are more welcoming to the local populations, for example by focusing on foodstuffs which are popular amongst the local neighbourhoods and providing healthier, more upscale types of foods on their menu (Towers, 2004). Standardized and adapted approaches to communication are two dichotomous approaches to an advertising or marketing campaign which rely upon two very different methods and achieve differing results. A standardized approach to communication is based upon using the same marketing strategies and techniques regardless of where the campaign is being publicised. This would mean, for example, that the slogans and marketing materials are the same whether the global organisation is approaching a target audience in the United Kingdom or in India (DePalma 2004). A good example of this would be a company like McDonalds, whose campaign slogan Im lovin it remains the same no matter what country it is in-the slogan may be translated out of English and into the local language, but the concept and execution remain the same. The campaign was first launched in Germany in September 2003 as ich liebe es and followed in the United Kingdom and the United States soon after with Im lovin it. The benefits of a standardised marketing plan is that it is cost effective-as it does not require multiple marketing strategies to be drawn up and implemented-and that it helps to create a cohesive global branding concept (DePalma 2004). McDonalds, to continue the example, is easily recognisable the world over for the same branding concepts as any other country. McDonalds has grown from an organisation which had a few branches in the United States to an international phenomenon that has stores in nearly every country in the world. Known for reasonably priced meals with fast food and service, they have pushed even harder to become both a recognisable brand that draws customers in on the strength of their name and brand, but also to adapt to local mores and traditions in such a way to incorporate themselves into neighbourhoods in a strong fashion (Azarya, 2004). McDonalds has had a greater impetus to modify their business practices on a local scale as they are serving food products which are not always locally acceptable. In India, for example, where the Hindu religion prohibits the eating of beef, McDonalds has changed their menu to be primarily chicken and vegetable based, with several items being seasoned in similar ways to the local tradition (McDonalds India, 2010). 3.2 Explain why and how the entry stage of McDonalds was different in China in comparison with the rest of the world. McDonalds made a foray into China in 1990. In China of the 90s ancient belief systems rooted in Confucianism and Taoism were intermingling with Western ideologies, through the narrow window opened up by the Communist government at the helm. This was especially true with regards to thoughts on consumption, consumerism and brands. Although, the hurdles faced by McDonalds in China, like lack of quality supplies and distribution difficulties, were very similar to the Russian experience, it found a more accommodating and efficient bureaucracy and government in the Chinese. The Chinese government wanted to develop its fast food market and wanted McDonalds to take the risk in paving the way. Thus there was mutual interest involved and consequently, on the cultural acceptability front, McDonald did not have to labour as much as it had to in the Soviet Union where it had to stave off an ideological backlash before finding its feet. The interactions between the McDonald brand (and all that it stood for), and the Chinese cultural value system, combined to provide a synergy that resulted in some interesting developments. While in some cases McDonalds became an upholder of traditional values, while in other situations, McDonalds became an appropriate medium for consumers to explore new beliefs and ways of acting. This apparent paradox epitomized the fact that Chinese society was making a transition and elements of McDonalds value orientation were slowly being imbued by the Chinese masses. Two instances are cited to highlight this: McDonalds made a departure from the hierarchical set up of the dining experience in traditional Chinese restaurants, based on considerations of age. In McDonalds the seating arrangements were open, and everyone having equal access as to where to sit and what to order. In this case McDonalds encouraged the Chinese to make a departure from tradition. The lack of alcohol served in McDonalds led some consumers, primarily Chinese women, to embrace being able to be on a more equal footing with men while eating. In this case McDonalds upheld a traditional Chinese custom. In retrospect, in Russia, McDonalds has come a long way from the days of communism inspired anti-globalization backlash. Today, the McDonalds brand is a sign of quality for Russians, so being seen to work for it or supply to it is a highly regarded stamp of cultural approval. By investing in a strong local supply chain and teaching local producers, McDonalds has earned itself an almost unassailable position in the minds of the Soviet people who now view McDonalds as an international brand, run by local people and supplied by local people. It is little wonder that there are as many as 137 McDonalds restaurants in 37 cities with 500,000 customers a day. In a cultural milieu qualitatively different from that of the Americans, McDonalds has done remarkably well in China over the last 15 years. Analyzed from the cultural perspective, today McDonalds does not always denote Westernization in the minds of the Chinese consumers and the interactions are more subtle than that with the result th at McDonalds has absorbed elements of the traditional value system and the Chinese people have imbued elements of Western culture from McDonalds producing a powerful synergy in the process. (answers.com, 2011) QUESTION FOUR Explain some of McDonalds efforts to localize its offerings in China and describe how successful these efforts were. (operational issues) sourced local suppliers, employed local The Chinese fast food market has been booming in the last decade because of fast changing lifestyles and eating habits. The reason for this evolution is that Chinese consumers have accepted the Western-style fast food restaurants as a way of life in China. As a result, the popular American food has become a huge success story, creating a growing market for U.S. frozen potatoes. To position a product in a country, a good marketing strategy is needed. McDonalds success in China is based on a five-point strategy focused on product, price, people, promotion and place. A new trend is the introduction of the sixth P, namely profit. McDonalds also tries to improve the profitability in China. (Edward B. Colby, 2006) PRODUCT McDonalds product strategy consists of three categories. First they try to reflect the tastes and customs of the local markets by offering different kind of menus. The Chicken McNuggets in China come with the traditional BBQ, Sweet Sour, and Honey Mustard sauces, but theres also a Chilli Garlic Sauce, which is very popular in China. (Answers.com, 2007) In 2001 McDonalds Vegetable and Seafood Soup and Corn Soup were introduced. I think that these menu items were introduced because it was in line with their culture and love for foods with exotic taste. Clearly this proved to be a successful marketing strategy as it targeted the palatial needs of the Chinese people because of their ancient history and experimentation with different varieties of food. Furthermore McDonalds went on to introduce a local; version of its Dollar Menu calling it the Value Menu. This also proved a successful concept as most Chinese people are short, tiny in physique and very health conscious. The regular sized meals in the US and other parts of the world suited the BMI (Body Mass Index) height and weight of the average customer. Remember, Chinese people in general are not big eaters thus the reason for McDonalds offering a smaller and cheaper variation of the original product. Due to the urbanization and overpopulated cities, China has many problems with vehicles and parking. McDonalds opened restaurants and dessert kiosks targeting pedestrians and the general working class. Secondly, McDonalds also tries to provide information about their products. In cooperation with their global nutrition team, their local business units develop and implement nutrition information, which can be found on the packaging of the products. The packaging provides information on key nutritional values in a simple and clear format, so that customers around the world can use the information to make menu choices that suit their preferences. Also other communication tools are used, such as advertising both on television as on the World Wide Web to give information about the quality of their food products. (McDonalds Corporation, 2007) Thirdly McDonalds promotes physical activity, for example their sponsorship of the Olympic Games. McDonalds history with the Olympic Movement dates back to 1968. As the Worldwide Olympic Partner and the Official Restaurant of the Olympic Games, McDonalds has served millions of athletes. With the sponsoring of the Beijing Olympic Games in 2008 McDonalds wants to continue to promote an Active Balanced Lifestyle and Olympic Spirit among Kids, Families and Adults of all ages. (Beijing 2008, 2007) This strategy gained McDonalds a lot of support and trust from the Chinese people as their campaign supported good health and physical activity. PRICE The conventional wisdom about China is that most consumers are highly sensitive to price. As a result, a decrease in burger prices is likely to be more effective than a big marketing campaign. To convince Chinese consumers coming to McDonalds, McDonalds lowered prices for its basic menu consisting of a hamburger, fries and drink from 12.50 Yuan to 10 Yuan. (Scott Hume, 2007) Across China there are a lot of differences in purchasing power. Therefore McDonalds China is also exploring menu pricing by taking into account both market and restaurant. (James A. Skinner, 2006) PEOPLE McDonalds provides employment and growth opportunities for a lot of people, more than 1.5 million worldwide. Entering the Chinese market they can give many people the opportunity to operate in their restaurants. They focus also on training and development, which is necessary to learn the required skills, to do their jobs well. McDonalds has its own learning academy, namely the Hamburger University (HU), where a leadership development program is established based on Western management practices. (McDonalds Corporation c, 2007) PLACE There are two important evolutions concerning this subject. First evolution is to open McDonalds China 24 hours a day. Presently, more than 400 restaurants of the 800 restaurants in China have provided services for 24 hours a day. In Beijing 40% of the companys stores open their business for 24 hours. In Shanghai 50% and in Guangzhou 60% have a 24-hour service. The major reason for opening 24-hour restaurants is to meet the demand by the customers, because more and more customers need the services at night because of their changing living habits. In Beijing customers actually werent eager for the night service due to the relatively cold weather there at night. This is different from the customers in the warmer southern China. (Answers.com) The McDonalds success story in China is quite evident as they opened their first 1000th McDonalds restaurant faster than any other country outside the US and is the main focus for investment in the regionà ¢Ã¢â€š ¬Ã‚ ¦ They go one further to mention that they plan to have à ¢Ã¢â€š ¬Ã‚ ¦2000 outlets in China by 2013. Clearly this is quite an achievement in country that is diverse and rich on different culture. QUESTION FIVE Discuss the challenges that McDonalds faced when entering the Chinese market and to expand its operations. You need to use the Geert Hofstedes model to compare China and the U.S. and then highlight cultural challenges that the U.S. managers must be aware of in managing McDonalds operations in China) McDonalds difficulties and challenges in China McDonalds is considered as the most successful and largest restaurant chain in the world. In 1990 McDonalds opened its first store in Shenzhen China. In 1992, McDonalds Beijing outlet was opened. There are more than 800 McDonalds outlets in China today. (answers.com, 2011) In so far as the legal aspect was concerned, there were no franchise laws that existed in China. This posed a problem about how franchises should exist or operate. Chinese people were loyal to Chinese cuisine and felt that the fast food chains did not offer much variety to suit their palate. The Chinese preferred the traditional culture of food and drink complete with colour, fragrance, flavour, and variety. To make matters worse, they also faced intense competition by its biggest rival Yum Brands i.e. KFC. Not only did McDonalds have the difficult task of adapting their business to the Chinese culture and way of life; they also had to fend off their competitors. This meant finding other ways to compete against them and attract customers by changing their product range, style and advertising. Hofstedes Cultural Dimensions: China and The United States: One of the most popular works in the study of culture is that of Geert Hofstedes (1984). Through his research and surveys he theorized that cultural and sociological differences between nations can be categorized and quantified, thereby allowing comparison of national cultures to take place. Hofstedes identified four cultural dimensions. These are: 1. Power Distance The dimension of power distance is about the extent to which power structures are hierarchical and reflect significant inequalities in power. Countries with large power distances exhibit wide inequalities in power, power that is often concentrated in relatively few hands in heavily centralized and hierarchical organizations. Individuals within such cultures view themselves as inherently unequal: subordinates are dependent on those higher up the hierarchy and accept the power of their superiors by virtue of their position in the hierarchy. All participants in the hierarchy expect their position within it to be clearly demarcated. China is considered as a large power distance country. In small power distance countries, individuals are more inclined to regard themselves as equals: rather than expecting to be told what to do, subordinates expect to be consulted and will argue a case with those higher up the organization. Respect for individuals within the organization comes from their proven capacity to perform a role rather than from the possession of a particular job title or their place in an organization. Shorter small power distances coincide with flatter organization structures. The United States is considered a country with small power distance. 2. Uncertainty Avoidance Uncertainty avoidance measures the lack of tolerance for uncertainty and ambiguity. This manifests itself in high levels of anxiety and emotion. This in turn translates into a preference for highly structured formal rules and limited tolerance for groups and individuals demonstrating deviant ideas or behaviours. 3. Individualism vs. Collectivism The individualist-collectivist dimension measures the degree to which the interests of individuals or of the group take priority. The social framework in an individualistic society is looser than that of a more collectivist society and individuals take responsibility for themselves and their immediate as opposed to extended families. Individualist societies demonstrate a greater regard for individual rights and freedoms and tend to be characterized by assertiveness and competitiveness rather than by teamwork and cooperation. China is considered a country that is collectivist. In China, it is the group (which could be the extended family, the employer or the society as a whole) that looks after the interest of individuals and gives them their sense of identity. In return from this protection, individuals offer the group loyalty and work towards the attainment of goals determined by and for the good of the group, organization or society. The United States on the other hand is a highly individualistic society. 4. Masculinity Femininity Societies that place a high premium on assertiveness, achievement and the acquisition of material possessions are exhibiting aggressive or masculine goal behaviour. Masculine environments also favour conflict and competition in the workplace. Cultures that place a high value on social relationships, quality of life and sensitivity demonstrate passive or feminine goal behaviour. Cultures and workplaces scoring high on the femininity dimension exhibit high degrees of cooperation, negotiation and compromise. The United States can be considered as a masculine culture while China is leaning toward femininity. QUESTION SIX Where do you think the best opportunities for future growth lie for McDonalds? Why? Relations between the U.S. and China could be entering the realm of interesting times, but McDonalds seems undaunted. The fast-food giant recently announced plans to nearly double the number of Golden Arches locations in that highly coveted market. It comes as no surprise that American companies yearn for heated expansion in this populous nation. China has more than 1.3 billion people; one in five people on the planet live in China. Thats a lot of people who might want fries with that. Meanwhile, informal dining out in China is currently a $300 billion opportunity, and its expected to increase by 10% this year as the middle class in that country grows. An aggressive growth target for Chinese restaurants certainly looks like a good idea, given McDonalds 2010 plans to grow global revenue by 3% to 5%, and profit by 7% to 9%. In fact, China is the companys fastest-growing market in sales and income. As it stands now, China has 1,100 Mickey Ds. By the end of 2013, McDonalds plans to have planted 2,000 in the nation. China already represents 23% of revenue from the fast food giants Asia Pacific/Middle East/Africa segment. Lets look at McDonalds comparable-store sales by geographic region for the last several years (in constant currencies): MCD annual comparable-store sales 2009 2008 2007 Asia Pacific/Middle East/Africa 3.4% 9% 10.6% U.S. 2.6% 4% 4.5% Europe 5.2% 8.5% 7.6% *From company press releases and SEC filings. As you can see, in 2009 comps slowed down across the board, although admittedly, McDonalds faced tough comparisons in years past. Investors understandably get excited about U.S. companies that eye Chinese growth; one of the significant factors for the investment thesis for Yum Brands have been its presence in China, and its continued aggressive expansion. Last year alone, it opened more than 500 new restaurants there. Yum has more than 2,870 KFC outlets in China, and more than 450 Pizza Huts. You can see why McDonalds would be salivating to compete for some of that action. Of course, expanding into China is not without pitfalls. Although Starbucks is still waxing enthusiastic about its Chinese locations, its faced plenty of frustrating moments, including its 2007 retreat from the Forbidden City. Many U.S. companies have also had to navigate difficulties with the Chinese government and its policies, including Yahoo! and more recently Google. (www.fool.com, 2011) India may overtake China as the worlds fastest growing major economy by 2015, as the South Asian nation doubles infrastructure investment and adds six-fold more workers than its northern neighbour, Morgan Stanley said. Indias growth may accelerate to 9.5 percent between 2011 and 2015, Morgan Stanley economist Chetan Ahya said in an interview from Singapore today. Indias gross domestic product has expanded at an average 7.1 percent over the decade through the third quarter of 2009, compared with 9.1 percent in China, which surpassed Japan as the second-largest economy last quarter. (Bloomberg.com, 2011) India will surpass China, Japan and many other European countries in the current economic climate with their economic growth rate. It has one of the largest populations in the world. According to a survey by Bloomberg, the govt will invest millions of dollars to develop the countrys poor infrastructure. The creation of jobs in the manufacturing industry means that there will be an increase in consumer expenditure in the long term. McDonalds has great potential in reaching many more consumers in India because an injection of capital into the economy.