Invasion of Privacy Research Paper Example | Topics and Well Written Essays - 2000 words

Invasion of Privacy - Research Paper Example However, it is also notable that the media, being the major tool for information broadcasting, is protected through the freedom of speech, which can be used to challenge and defend its mandate to avail information to the public. On the other hand, it is possible to find that the media may not disclose information such as names of the subject of discussion if there are no hard facts to prove the statements but the reader or listener can easily tell who the person being discussed is (Cate, 2000). In such a context, it becomes difficult for a person to press charges against the media for character damaging or defamation. This paper is a critical evaluation of the right to privacy. The Right to Privacy The right to privacy is fundamental, though not absolute, as it protects human dignity. Apparently, every person has weaknesses, which, if brought out to the public, may influence negatively in shaping public opinion, which may in turn affect the success of such a person either in the soci al or political life (Alderman, 2001). For example, public offices such as the presidency, legislature, and judiciary among others require people of high integrity not withstanding that the office holders are also human beings and are prone to making errors. It therefore goes without saying that the fact that such people are public servants does not mean that the public should have unauthorized access to their private information such as family life, financial information, and medical records among other delicate issues that may relate to them. The European Convention on Human rights through article 8 protects citizens’ family and private life from intrusion by the state or other agencies (Alderman, 2001). Generally, there has not been a definite definition of privacy but it is worth noting that there are four major categories that have been acknowledged across the board. These are for example; information privacy, physical privacy, communication privacy and territorial priva cy (Alderman, 2001). With regard to information privacy, every citizen has the right to withhold any information regarding himself be it personal data, health status, among others. Personal data for example credit card information, bank details should not at any given time be accessed by a second party unless there is a court order demanding the same to be availed in circumstances such as if a person is being investigated for crimes such as corruption, money laundering among other justifying conditions. Most of the constitutions including that of the US indeed do not have specific statutes guaranteeing the right to privacy though most of the privacy issues are covered in other statutes related to human rights. However, it is observable that the US constitution, through the 9th amendment, offer a blank check to the courts enabling them protect human rights that are not included in the constitution (Kennedy, 2003). This means that the courts have the prerogative of ensuring that human dignity is respected and one way of doing so is by protecting their privacy. On the other hand, the government reserves the right to access personal information for the use by its agencies but this must be in accordance with the Privacy Act of 1974.

Network design Essay Example | Topics and Well Written Essays - 1250 words

Network design - Essay Example It has shown excellent performance in providing temporary storage spaces and delivering for the clients, which has resulted in an expansion in the business. A server based network is suggested for the company employing the Windows Small Business Server 2008 to cater for the growing clientele as well as efficient business administration. These aspects include handling of the orders, transportation/delivery schedule management, storage capacity management at the warehouses, allocations of the duty shifts for the operators etc. Warehouses are referred to as WH-A,WH-B and WH-C in this essay. Each is to be provided with twenty Dell PCs and two 28-port managed switches to implement a star-hub topology. A wired LAN is suggested for the server-based network. CISCO is chosen for hardware components. NETWORK DESIGN Allen3 SERVER CONSIDERATIONS Domain Name The first step is to register a unique domain name for the business to host it online.The suggested name is ‘slcorp’ for Ã¢â‚¬Ë œStorage and Logistics Corporation’. The domain name is then hosted onto the web with the help of Windows Small Business Server 2008. Windows Small Business Server 2008 Windows SBS 2008 is selected because it offers a range of necessary servers for the expanding SLC Corp. businesses like file transfer servers, application servers, mail servers, fax servers,database servers,domain servers for WH-A.WH-B and WH-C,web servers etc. Windows SBS 2008 also offers end terminal services to administrator at the HQ so to ensure network data security and restricts accessibility of network data to the administrator only.It also provides space for back-up data in case of any eventuality by using redundancy systems. Server Disk Space A 1 GB disk space is recommended for the SLC Corp main server located at the HQ,Surrey. It will provides space for back-up data in case of any eventuality by using redundancy systems, along with providing the necessary partitioning of the network data from the u ser and application data. NETWORK TOPOLOGY USED The HQ at Surrey is to control and manage operations in the three warehouses WH-A,WH-B and WH-C ,which are at different locations in Greater London. Each warehouse has NETWORK DESIGN Allen4 sub sections namely: Delivery and Storage. Hence 20 PCs are installed in each warehouse;10 per section, to maintain the log and record information about type of goods stored, quantity, time for which they are stored, delivery date, delivery venue, specification of the van and the driving staff, maintenance of the employee accounts, etc. A star-hub topology is to be used within the warehouses employing two 28-port managed switches for each of WH-A,WH-B and WH-C. The CISCO 500 Series 28-port switch is selected to reduce the number of hops to the main server, to enhance the performance of the network, to provide a single interface for all client systems and for a better provision of firewall and DSL/T1 connectivity. Two 28-port switches at each of WH-A /WH-B/ WH-C will be sufficient for a network of 56 ports, out of which 20 ports will be linked up to the 20 installed PCs, leaving the unused ones for future or other applications. A managed type of 28-port switch is used, as it allows the administration the freedom to assign IP addresses for each PC in the warehouse, while automatically performing the function of routing table maintenance, system , overload management, internal /external problem specification ,alarm generation in case of security

Brand Equity And The Market Mix Marketing Essay

Brand Equity And The Market Mix Marketing Essay Introduction Marketers rack their brains to compose the variable ingredients to construct their stunning recipesconceptual frameworks, which are made up of the marketing mix, in an effort to deliver the differentiated products or services that can outshine their competitors. Currently few companies could afford to set aside the marketing mix and audaciously break into the market. Having a birds eye view of those prominent companies evolutionary histories , namely Coca Cola, Nike, Fuji, and Virgin, their iconic brands, one of their success indicators, work hand in hand with creative and effective execution of the marketing mix. The Marketing Mix McCarthy (1960, pp.7-8) first put forward classification of four basic ingredients: product, place, price and promotion. With the progression of time, dimensions of the marketing mix have been nourishing, as ideas of personnel promotions, storage facilities, display and so forth have been presented successively (Lipson and Darling, 1971:p.17; Borden, 1975:pp.72-75). The Four Ps of the marketing mix have been prostrated as the cornerstone or convincing paradigm in the business practice, thanks to their well-known validity (Grà ¶nroos , 1989: pp.52-60, Grà ¶nroos,1994: p.5). However, over preoccupation with the marketing mix would possibly isolate marketers from customers owing to its dependence on mass marketing ,which indicates that customers are the superficial numbers for the marketers and marketers may loose touch with the real customers(Grà ¶nroos,1994: p.4). Furthermore, acting as the simplified remedy for the marketing problem, the marketing mix paradigm makes the seller occupy the dominant position and the buyer inferior standing, which can hardly apply to the marketing of service (Grà ¶nroos, 1994: p.6). The burgeoning service industry gave birth to the relationship marketing (Gummesson, 1991: pp.60-67). Establishment and fulfilment of promise play a pivotal role in the relationship marketing, which nurtures the quality interaction between marketer and customer (Reichheld et al., 1990: pp. 105-111). Despite these drawbacks of the marketing mix, the effective orchestration of its elements is proven to be applicable to attain the set objectives under many circumstances. (Baker, 2007:p.329). The aim of this essay is to elaborate on the contribution the marketing mix makes to an organizations brand equity through in-depth analysis of the outstanding paragon, Yum! Brands, China Division. Brand Equity Aaker(1991,1996:p.103) once indicated that connotation of brand equity is multifaceted, which consists of brand loyalty, brand awareness, perceived quality, brand associations and other proprietary brand assets. The name of product is deeply imprinted with the value conferred by the brand equity (Yoo et al., 2000:p.197). Thus, the brand enjoying relatively high brand equity more probably wins customers positive and strong association (Yoo et al., 2000:p.196). In terms of the functionality of brand equity, it enriches brand alternatives, enhances the preference to pay the premium prices, intensifies the marketing communication effectiveness as well as the brand licensing opportunities and strengthens capabilities towards the marketing competition and price fluctuation (Keller, 1993:pp.4-8; Simon and Sullivan, 1993:pp.28-37; Smith, 1992:pp.13-16; Yoo et al., 2000:p.196). An unparalleled brand, as the intangible asset, consists of such features as name, design, symbol which indentifies the product of a particular organisation that has a lasting differential advantage (Doyle, 1999:p.292). At the first mention of fast food, Chinese people would instantly shortlist a bundle of names with KFC topping on their lists, due to its immense brand power. According to the ranking of 50 Best Chinese Quick-Service Companies in 2009, Yum! Brands, China Division with the annual profits of  ¿Ã‚ ¡2.88b and strong momentum of expanding its business empire in Chinas second and third tier cities, surpassing another tycoon McDonalds, ranked the first, thanks to its two household brands, KFC and Pizza Hut (Anonymous, 2010). In compliance with Yum! Brands global vision to define global company that feeds the world, Yum! Brands, China Division is also committed to creating traditional Chinese quick-service restaurant chain, East Dawning, which is targeted specially at those diehards of traditional Chinese food (Novak, 2009) .Furthermore, China Division became one of the stakeholders of Little Sheep, a popular Chinese hot pot concept, with 27% proportion of share in 2009 (Novak,2009).The ab ove efforts imply China Divisions ambition to develop diversified customer bases and make it elastic towards its competitors challenges. In 2009, the four brands synergistically contributes to its operating profits growth of 25% in China (Anonymous, 2009).What underpins their astounding performances is its China Divisions superb mastery of the marketing mix. Brand Equity and the Marketing Mix According to Yoo et al. (2000:p.196), if marketing effort could give rise to more favourable behaviour towards the branded products than the unbranded ones, positive relationship between marketing effort and brand equity would be established. Yoo et al. (2000:p.198) also suggest that creation and exploitation of the marketing mix is decisive in shaping dimensions of brand equity. For instance, Yum!Brands China Division successfully introduced the casual dining category Pizza Hut and KFC Home Service, making its products available around the clock whenever customer places an order(Anonymous,2008). Such intense distribution enables consumers to perceive more value for the two brands, subsequently resulting in the increased customer satisfaction and brand loyalty (Yoo et al., 2000:p.199). Given that the marketing mix encompasses many elements, this essay primarily selects four perspectives: product, price, servicescapes, promotion tactics to demonstrate the intertwining relationship between application of the marketing mix and formation of brand equity. Product Henry Ford (1908) once commented A market is never saturated with a good product, but it is very quickly saturated with a bad one. (Anonymous, 2006). Instead of technically importing its international menu and faithfully sticking to its cash cows such as New Orleans Roasted Burgers, Extra-tasty Crispy Burgers, Popcorn Chicken, and Pepperoni Lover, China Division has made considerable adaptation and innovation on its menu to cater to Chinese peoples tastes and flavour. Some specialties that could never appear on other countries KFC menus are Dragon Twister, and Beef Wrap with the Sichuan Sauce to name just a few(Anonynmous,2007). Additionally, the freshness and nutrients of the food are under the stringent supervision (Anonymous, 2010). From KFCs official website, customer can be informed of products accurate composition of nutrition (Anonymous, 2009). Therefore, products are procured in a transparent manner, winning trust and loyalty from customers and generating repeat buyers. Besides, its menu changes with the alteration of seasons and emergence of events and holidays. Pizza Hut Casual Dining Restaurant recently put forward 22 new courses before the upcoming autumn (Anonymous, 2010). This summer, KFC witnessed enormous profits made by its activity of watching World Cup and winning prizes through purchasing the bucket (Anonymous, 2010). In addition to its constant development of tangible products, Pizza Hut puts out a unique and added-value service, party-hosting. It would be in charge of preparing a theme party from the scratch, including designing and organizing (Anonymous, 2008).This move vindicates Millers et al. view (1998:pp.19-25) that shopping should not be considered as a mere product acquisition but a part of social relationship which provides their social identity. Guanxi or social networking plays an important role in Chinese society (Eric Tsang, 1998:p.64). Party occasion is an ideal opportunity to accommodate such need. Pizza Huts enticing se rvice could spare people from worrying about the trivialities of throwing party and promote its products and brand value in the meantime. All moves carried out by Chinese division perfectly coincide with Yum! Brands philosophy-feed the world, both physically and mentally. Price Yoo et al. (2000:p.200) once commented that price promotion in the form of special sales, media-distributed coupons, package coupons, and rebates would undermine brand equity in spite of the short-term returns. Subsequently, sales promotion could be easily emulated by the competitors (Aaker, 1991). Worse still, an inferior brand image could be displayed through the sales promotion (Yoo et al., 2000:p.200). However, KFC, Pizza Hut and East Dawnings pricing strategies just run counter to the above theories. Every day, over three kinds of KFC food are on sale and coupons can be easily downloaded from its official website (Anonymous, 2008). As for Pizza Hut Casual Dining Restaurant, it recently put forward business set meal of  ¿Ã‚ ¡2.8 to attract those office workers with limited coffee break and keen on the balanced diet(Anonymous,2010). Such deed has now been warmly received by the target customers. The reason behind their consistent low pricing strategy rightly conforms to the status quo of Chinese fast food industry where consumers are price-sensitive and major consumption segment is student and young people with finite disposable money (Anderson et al., 1998:pp.152-162).The theory proposed by Avlonitis (1980) appropriately backs up Yums pricing strategy that selling convenience goods should employ heavy advertising and competitive pricing policy to achieve product differentiation. As a consequence, one of the effective ways to appeal to Chinese people who are bombarded with hundreds of fast food alternatives is the competitive pricing strategy. Simon H. (1989:p.319) pointed out that sale effect of a price change shows up more quickly compared with other tactics, namely advertising. KFC and Pizza Hut have already benefited from this strategy and cultivated their respective regular customer base, as KFC targets at the mass consumers and Pizza Hut Casual Dining Restaurant is pos itioned as the refined business dining restaurant (Anonymous, 2008). Their varied price ranges are set accordingly, making China Division more flexible to the pricing competition. Servicecapes Servicescapes refer to the physical settings of the point of sale, which involve three dimensions: ambient conditions, spatial layout and functionality and signs, symbols, and artefacts (Bitner, 1992: pp.66-67). These would influence not only the first impression on customers but also employee satisfaction, productivity and motivation (Becker, 1981). KFC, Pizza Hut and East Dawning spare no effort to do the furnishing at their own points of sale in accordance with their respective bands images. As for KFC, warm bright yellow and red intrigue the customers appetite and lower personalized counter intends to make employees intimately interact with children (Cai, 1998). As to Pizza Hut, elegant oil paintings and sedate brown tables and wallpaper make customer feel serene in the cities forests of concrete(Cai, 1998). The consumer would be embraced with soft Chinese music and traditional Chinese table sets at East Dawning (Cai, 1998).Such highly identified decoration vividly exemplifies three different brands focuses. It would be no surprise to see the heavy customer traffic in those restaurants (Yoo et al., 2000: p.199). Good-image stores do invite more attention, contacts and visits from the prospective customers. Furthermore, positive word -of-mouth propaganda can come into being (Rao and Monroe, 1989:pp.351-356). Promotion Tactics Advertising spending accounts for substantial investment for KFC and Pizza Hut, as the money channelled for advertising exerts positive impact on brand equity and perspectives (Cobb-Walgren et al., 1995). Besides, advertising would be conducive to generating favourable impression on brand equity, increasing brand awareness and creating strong brand associations (Shimp, 1997:pp.25-35). Although people would feel annoyed by interruption of commercials of KFCs bucket and Pizza Huts Super Supreme when appreciating films, the intensely repetitive advertising would make KFC or Pizza Hut automatically top on their personal fast food alternatives when they are starved(Anonymous,2008). Subsequently, such habitual choice could elevate their brand equity (Hauser and Werfeldt, 1990:pp.398-404). Besides advertising, KFC is also adept at making the most of sponsorship to enhance its brand equity, such as organizing national three-player basketball contest in conjunction with Chinese Basketball Association (Anonymous, 2004 ),which vividly showcases its dynamic brand image, and working in partnership with 2010 Shanghai World Exposition, (Wuyu,2009). Its old enemy McDonalds has never made foray in such field. However, the sponsorship does make a difference. For example, Fuji committed$7 million in sponsoring the 1984 Los Angeles Olympic Games, which just received refusal of sponsorship from Kodak (Desmond, 1997). According to Desmond (27 October, 1997), Fuji landed 50,000 new distributor outlets thanks to its sponsorship. Such marketing investment generated the enviable returns (Desmond, 1997). It is difficult to make accurate estimation on KFC economic returns from its sponsorship, but elevated social impact and subsequent enhanced brand value could be figured out. Additionally , China Division has been identified as the corporate with distinct social responsibility through doing Hunger Relief Programme with Chinese Children Fund and setting up fund for supporting the natural disaster relief and the financially-challenged students to further education (Anonymous, 2006). All these contribute to reputable brand image of Yum! Brands China Division. Discussion Besides the above classical 4Ps, other elements of the marketing mix such as packaging and personal selling jointly nourish China Divisions brand marvel. The package as the forefront of brand strategy would communicate the value of convenience, environmental consciousness, Conclusion Relationships between the selected the marketing mix and brand equity have been excavated in this essay. Particular attention has been drawn to four aspects of marketing efforts made by Yum! Brands China Division. The establishment and enrichment of brand equity is achieved by thorough execution of the marketing mix. It is through fully capitalizing on the variable parts of marketing strategy accompanied with the utilization and exploitation of brand resources that brand owner can probably withstand the acid test and enjoy the everlasting prosperity.

The Detrimental Effects of Deforestation Essay -- Environment Environm

The Detrimental Effects of Deforestation Deforestation has been around for many years. Before America was discovered, fuelwood was the main source of energy, so many trees were being cut down all over Europe to provide energy for the inhabitants. Even still today, 2000 million people in low income countries still rely on wood for cooking and heating (Causes, 1). The rate at which we are loosing our world’s forests is steadily increasing. During the 1980’s, worldwide deforestation rates were at 15 million hectares per year for tropical forests alone (WRM, 1). This compares with 11.3 million hectares that were lost annually during the 70’s- a 50 percent increase (The Problems, 1). And as one might expect, this trend is being continued into the 90’s, as in most parts of the world, the rate of deforestation accelerated during this decade (WRM, 1). There are billions of people living on this earth and we all use paper and wood. So why do we need to concern ourselves with deforestation? I would like to point out several reasons why I feel that deforestation is a problem that we need to work towards correcting. First of all, the effects of deforestation are felt in the atmosphere. Trees soak up carbon dioxide from the atmosphere so that we can breath clean, healthy air. If trees help us breathe, then why are we cutting so many of them down? Besides, forests help stabilize the climate. Cutting down forests releases carbon dioxide, methane, and nitrous oxide, causing 25% of the net warming effect on this planet (Durning, 21). Forests provide us with beauty as well. Deforestation takes away some of the beauty of our great country and world. There is nothing I enjoy more than driving through a forest and feeling pride to liv... ...Guide To Working with the Public. Timber Press: Forest Grove, Oregon 1977. Paper Recycling. http://www.org.gov.tw/english.now/hpr.htm. The Challenge of Sustainable Forest Management. Food and Agriculture Organizationof the United Nations: Rome 1993. The Committee for National Arbor Day. http://www.nationalarborday.org/426a.htm. The Problems of Forest Loss. http://www.wri.org/biodiv/intl-ll.html. World Resources Institute, 1998. Thomson, M. and Warburton, M. "Uncertainty on a Himalayan Scale." Deforestation: Social Dynamics in Watersheds and Mountain Ecosystems. Routledge: London 1988:1-13. WRM. World Rainforest Movement. http://www.wrm.org.uv.english/u.causes/. Wadsworth, Frank H. Forest Production for Tropical America. U.S. Department of Agriculture Handbook. December, 1997. Why Recycle? http://www.wvwc.net/recycle/why.html. Wesleyan Recycling Program. Â  

Michael Jackson : 30th Anniversary Special and Product Design

Republic of the Philippines TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES Office of the Vice President for Academic Affairs Industrial Relations and Job Placement Ayala Boulevard, Ermita, Manila NARRATIVE REPORT ON SIT PROGRAM Product Design and Development Technology (PDDT) Work Stations: Product Design and Development Center of the Philippines (PDDCP) – CCP Complex Christmas Decor Producers and Exporters Association of the Philippines (CDPEAP) – CITEM Compound Chamber of Furniture Industry of the Philippines – Cebu (CFIP-Cebu) – ManilaFAME 2013 at SMX Convension CenterFrom November 12, 2012 to March 25, 2013 TABLE OF CONTENTS I. Introduction II. Jobs Performed in the Company a. TINUKIB – Iloilo Showroom and Souvenir Shop i. Modular Designs for Shelving ii. Space Planning iii. 3D Rendering using â€Å"Google SketchUp† and â€Å"Vray† iv. Floor Plan (autoCAD) v. Working Drawings of displays (autoCAD) b. TINUKIB – Iloilo Cafe i. 3D Rendering using â€Å"Google SketchUp† and â€Å"Vray† c. Technology Updating Workshop i. Bleaching and Dyeing of Fibers ii. Palm Frond Making iii. Hand papermaking iv. Papier Mache’ v. Finishing for Furniture vi. Finishing for Gifts and House Wares ii. Finishing for Paper and Paper Products viii. Lamination of Palm Husk and Seed d. Design Talks i. Rey Soliven – ii. Sionil Jose – National Artist for Literature e. Lectures i. Benjamin – Trends and Forecast Sources ii. Rowe Requejo – Full Sizing and Furniture Aesthetics iii. Ben Bacamante – Creative Thinking f. CDPEAP Christmas Decor Designs g. CDPEAP-PDDCP-DTI Source Book in Indigenous Materials – New Design Team with Mr. Robert Alejandro of Papelmeroti i. Product Design ii. Product Development iii. Product Design Expansion iv. Book Layout v. Layout Cover vi. Prototype Supervising ii. Product Photo-shoot h. Ikenobo-Ikebana Society of Manila 30th Anniversary Celebration à ¢â‚¬â€œ Organizer with Dr. Romeo Balderama Jr. from CDPEAP i. Event Wall ii. Event poster for Shangri-La Plaza iii. Sarilikha Leaflets iv. Abaca Atelier Association Leaflets v. Anniversary Book Design vi. After Party Invitations i. Vina Domingo-Roy Exibit i. Opening Committee j. Manila FAME – PDDCP Booths and PDDCP Employees, – Next One Now with CFIP-Cebu, Leslie Mejares, Rey Soliven and Joey Yupangco – OTOP with Joanna Raymundo, Ryan Tresvalles and Jinggoy Buensuceso i. The OTOP Marketplace (Ingress) i. The OTOP Marketplace – Visual Merchandising Team iii. Next One Now Design Awards CFIP-Cebu – Assistant Judge for Lesti iv. PDDCP Information Booth v. PDDCP Booth – Color Trends 2013 vi. The OTOP Marketplace (Egress) III. Experiences a. Knowledge i. Applied from School ii. Learned from Training b. Skills i. Applied ii. Developed c. Values i. Learned ii. Applied d. Human Relationships i. Observed ii. Applied IV. Problems a. School b. Company V . Suggestions and Recommendations VI. Requirements a. Daily Work Activities b. Time Records c. Evaluation Sheet d. Certificate

Why Did Henry Break with Rome?

Why Did Henry Break With Rome? Henry the VIII broke from Rome because of four main reasons: money, power, religion and succession. Some of the main reasons are linked together, one example is succession which is linked to power. By having a son he thought it would maintain his power at the throne when he was no longer ruler. I think that power was the most important reason. I think this because if he broke away from the Church of Rome, he could take control of the church.This meant that he could unlock the riches that the church held. By doing this he could pay for the wars he fought and the power he had over his people. He also would have more money to leave in the treasury, not only for himself but future generations. The money would lead to power; his greatest desire. To carry this power on he wanted it to be entrusted in a son. All the reasons link together to show his need for power as king. One of the reasons why Henry broke from the Roman Church was because he needed money.Whe n Henry was made king he was short of money because he had fought lots of expensive wars. Henry then noticed that the church had a lot of money. If he took over the church all of its treasury would be his. Source 1 states that â€Å"monasteries were very rich and owned about a quarter of the land in the country†, so he could then close down the monasteries, take their money and sell of the land. Henry needed the money for power so that he could then build a stronger army and fight more wars.This would then show that he was a powerful king. Money is not the most important reason but it is an important reason. Another reason he broke from the Roman Church is because he wanted power and control over his people. Henry wanted to make sure that he was in total control of England so he needed to get rid of anyone that might threaten his position including the pope. In 1534 the pope announced that Henrys marriage to Anne Boleyn was invalid. So Henry reacted by saying that the pope no longer had authority in England.

Macbeth William Shakespeare To what extent is macbeth a tragic character

Macbeth William Shakespeare To what extent is macbeth a tragic character In Shakespeare‚s ‚‘Macbeth‚ the protagonist undergoes many changes throughout the play. Looking over it we cannot specifically say to what extent of a tragic character Macbeth is, but by segregating it into distinct parts we get a clearer idea of how Macbeth ventures from one polarity to the other. Macbeth is manipulated by others (particularly his wife and the witches), this allows his iniquitously self-centred character hidden within to come alight. Through Shakespeare‚s use of soliloquies we can see that his conscience is conflicted and that his actions are centred on the voices of the external forces. As the play progresses the desires of the main character become self-perpetual eventually leading to his demise. Macbeth is a tragic character. His gradual increasing extent caused by growing negative ambition and greed evidently portrays how such qualities can have an effect on one‚s life.At the beginning of the play Macbeth was displayed as a character with high morality that had an urge to do the utmost best for his king.Erskine Sanford as King Duncan with Roddy McDowall...